'Lookaround' Offers a Transparent Method of Digital Travel Planning
Ellen Smith — August 20, 2017 — World
References: havealookaround & psfk
'LookAround' uses 360-degree video snippets to avoid misrepresentation in regards to digital travel planning. Using algorithms and immersive media, the tool enables users to gain a better understanding of where they'll be staying, and what attractions are available. Local insiders provide the immersive clips, which include tips and tricks for making the most out of their experience. The tool allows users to move their finger around an image, offering different angles and providing an overall more representative insight.
The feature offers a more functional method of browsing activities and offerings, prior to finalizing the bookings. This unique approach incorporates insider knowledge as well as hands-on technology to ensure travel planning remains as transparent as possible.
The feature offers a more functional method of browsing activities and offerings, prior to finalizing the bookings. This unique approach incorporates insider knowledge as well as hands-on technology to ensure travel planning remains as transparent as possible.
Trend Themes
1. 360-degree Virtual Reality Travel Tours - Virtual tourism can be expected to experience high growth due to Lookaround's transparency in travel planning.
2. Immersive Media - This technology can be used across industries to provide a more transparent and interactive experience for customers.
3. Algorithm-driven Travel Planning - Algorithm-driven travel planning tools such as Lookaround are poised to disrupt the traditional travel industry.
Industry Implications
1. Tourism - Lookaround could change the way people book their travel and accommodations, providing a more immersive and transparent experience.
2. Technology - The use of 360-degree video and immersive media in travel planning could open up new opportunities for software and hardware companies.
3. E-commerce - Online travel agencies and booking platforms could improve customer experience by incorporating immersive media in their platforms.
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