Chipotle is Testing Queso Blanco in Three US Cities
Katherine Pendrill — August 8, 2019 — Lifestyle
References: chewboom
If you're a big fan of Chipotle's queso, you'll be thrilled to hear that brand is introducing a new Queso Blanco. The only catch is that you can only get it at 52 select Chipotle locations across Dallas, Detroit, and San Diego.
Chipotle's new Queso Blanco is a tasty take on the brand's signature queso dip. The new version consists of white cheddar and aged Monterey Jack cheese, blended with serrano, poblano, and chipotle peppers. Chipotle describes the new dip by noting that it has a "perfectly smooth texture and bold cheese flavor with a mild spicy heat and a smoky finish," which makes it “perfect on the side with Chipotle’s freshly fried chips or on top of any burrito bowl.“
Image Credit: Chipotle.
Chipotle's new Queso Blanco is a tasty take on the brand's signature queso dip. The new version consists of white cheddar and aged Monterey Jack cheese, blended with serrano, poblano, and chipotle peppers. Chipotle describes the new dip by noting that it has a "perfectly smooth texture and bold cheese flavor with a mild spicy heat and a smoky finish," which makes it “perfect on the side with Chipotle’s freshly fried chips or on top of any burrito bowl.“
Image Credit: Chipotle.
Trend Themes
1. Limited Time Offers - The introduction of Queso Blanco exclusively in a few locations could create a sense of exclusivity and urgency that entices customers to make a purchase before it's gone.
2. Flavor Innovation - The introduction of new flavors like the white cheddar and aged Monterey Jack cheese blend with serrano, poblano, and chipotle peppers could differentiate a company's products from competitors offering similar menu items.
3. Premium Takeout - Innovating new items or improving existing ones for takeout or delivery service could be a valuable opportunity to enhance the overall experience for consumers while still accommodating their need for convenience and accessibility.
Industry Implications
1. Fast Food - The fast-food industry could benefit from offering exclusive items like the new Queso Blanco to incentivize customers to visit in-store or order takeout/delivery.
2. Restaurant - The restaurant industry could explore new flavors and ingredients to differentiate menus and cater to changing consumer preferences.
3. Food and Beverage - In the food and beverage industry, companies could focus on enhancing the convenience and quality of takeout and delivery services to meet the growing demand for on-the-go eating.
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