Wearables and home accessories are made from air-purifying materials
Trend - Home accessories and fashion items made from cloth are incorporating materials with air-purifying qualities that are able to absorb pollutants in the immediate environment. These innovations come as brands seek to offer eco-friendly and health-focused solutions for consumers.
Insight - Consumers are wary about urban pollution and one of their major concerns is air quality--both inside and outside of the home. To mitigate this worry without fully compromising one's established lifestyle, many seek out products that are multi-functional with purifying capabilities. This desire stems from a need to discreetly enhance the quality of the surrounding environment, and it is also successful in alleviating some anxiety about pollutants that city dwellers experience.
Insight - Consumers are wary about urban pollution and one of their major concerns is air quality--both inside and outside of the home. To mitigate this worry without fully compromising one's established lifestyle, many seek out products that are multi-functional with purifying capabilities. This desire stems from a need to discreetly enhance the quality of the surrounding environment, and it is also successful in alleviating some anxiety about pollutants that city dwellers experience.
Workshop Question - How could your brand offer seamless solutions to environmental issues?
Trend Themes
1. Air-purifying Materials - Materials with air-purifying qualities are being incorporated into cloth, home accessories, and wearable tech.
2. Discreet Air Purification - The desire for consumers to improve air quality discreetly has led to innovations such as wearable air purifiers and air purifying throw pillows.
3. Self-purifying Fabrics - Activated charcoal has been infused into clothing fabrics to offer self-purifying qualities by eliminating odors, bacteria, and environmental chemicals.
Industry Implications
1. Fashion Industry - Fashion brands are incorporating air-purifying materials into their designs to offer eco-friendly and health-focused solutions to consumers.
2. Home Accessories Industry - Home accessory brands are incorporating air-purifying materials into their designs to offer multi-functional solutions for consumers seeking to improve air quality in their living spaces.
3. Air Purifier Industry - The air purifier industry is expanding rapidly in response to growing concerns about air pollution, with innovations like wearable air purifiers targeting specific markets such as China.
