Oye!Mirch's Artisanal Sauces Pull Inspiration from Around the World
Laura McQuarrie — January 9, 2019 — Lifestyle
References: oyemirchsauces & prnewswire
Oye!Mirch (which translates to "Hello Chili!") is introducing its artisanal sauce products to the world with a Kickstarter campaign, which will be initially the only place that the globally inspired hot sauces will be released.
The first products that are coming to consumers from the hot sauce company include Oye!Mirch Tomato Chili Sauce, a Mango Chili Sauce and a Peanut Chili Sauce, which draw inspiration from the flavors of Asia, South America and Europe.
Oye!Mirch is a new venture from chef and entrepreneur Shruthi Bharathur, who is of the opinion that "a hot sauce should not be just a single tone of heat." With this new artisanal hot sauce range, consumers will be able to enjoy a great depth of flavors that will pair well with a range of meals.
The first products that are coming to consumers from the hot sauce company include Oye!Mirch Tomato Chili Sauce, a Mango Chili Sauce and a Peanut Chili Sauce, which draw inspiration from the flavors of Asia, South America and Europe.
Oye!Mirch is a new venture from chef and entrepreneur Shruthi Bharathur, who is of the opinion that "a hot sauce should not be just a single tone of heat." With this new artisanal hot sauce range, consumers will be able to enjoy a great depth of flavors that will pair well with a range of meals.
Trend Themes
1. Artisanal Sauces - Disruptive innovation opportunity: Developing unique and premium flavors in the hot sauce market to cater to diverse consumer tastes.
2. Globally-inspired Products - Disruptive innovation opportunity: Expanding the international flavor profiles in the hot sauce industry to offer a wider range of culinary experiences.
3. Crowdfunding Campaigns - Disruptive innovation opportunity: Utilizing crowdfunding platforms as a launchpad for new food products, enabling direct engagement with consumers and generating funds for production.
Industry Implications
1. Food Manufacturing - Disruptive innovation opportunity: Incorporating global flavors into mainstream food manufacturing, creating diverse and exciting products for consumers.
2. Culinary Experiences - Disruptive innovation opportunity: Reinventing and expanding the hot sauce industry to enhance culinary experiences and inspire new recipes and taste combinations.
3. E-commerce - Disruptive innovation opportunity: Leveraging e-commerce platforms to reach a wider audience and offer exclusive products like globally inspired hot sauces.
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