Moonlit Skincare's 'Midnight Shift' Face Oil Boasts Starry Branding
Laura McQuarrie — September 9, 2017 — Fashion
References: shopmoonlit & wellandgood
Moonlit Skincare's Midnight Shift Overnight Facial Oil promises to plump, smooth and refine skin and help one slip into a peaceful sleep with the soothing scent of lavender.
Some of the most potent ingredients in the product made in Bali include a base of jojoba and sunflower oil, plus extracts of aloe vera, as well as coffee. The formula also includes additions like grapeseed oil, which helps to delivery a boost of collagen, as well as ginseng and papaya, which is said to aid with cell turnover.
Across the cosmetic industry, companies are turning to branding that includes stars, moons, planets and other parts of the cosmos as a means of showcasing how some of the simplest aspects of nature can inspire such power, awe and wonder.
Some of the most potent ingredients in the product made in Bali include a base of jojoba and sunflower oil, plus extracts of aloe vera, as well as coffee. The formula also includes additions like grapeseed oil, which helps to delivery a boost of collagen, as well as ginseng and papaya, which is said to aid with cell turnover.
Across the cosmetic industry, companies are turning to branding that includes stars, moons, planets and other parts of the cosmos as a means of showcasing how some of the simplest aspects of nature can inspire such power, awe and wonder.
Trend Themes
1. Celestial Branding - The use of stars, moons, and other cosmic elements in branding is gaining popularity in the cosmetic industry.
2. Natural Ingredient Fusion - Cosmetic companies are incorporating natural ingredients like aloe vera, ginseng, and papaya to enhance skincare products.
3. Overnight Skincare - The trend of using overnight facial oils, like Moonlit Skincare's Midnight Shift, is growing in popularity for skin plumping and rejuvenation.
Industry Implications
1. Cosmetic Industry - The cosmetic industry has the opportunity to innovate by using celestial branding to create a sense of awe and wonder in their products.
2. Natural Skincare - There is an opportunity for the natural skincare industry to explore the fusion of potent, natural ingredients to create effective and rejuvenating products.
3. Sleep and Wellness - The sleep and wellness industry can tap into the growing trend of overnight skincare by offering products that aid in peaceful sleep and skin rejuvenation.
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