Algenist's GENIUS Liquid Collagen Boasts a Plant-Based Formula
Laura McQuarrie — August 24, 2017 — Fashion
References: algenist & wellandgood
There are plenty of collagen skincare products on the market, but the majority of them are formulated with collagen that is extracted from marine or bovine sources—but Algenist differentiates itself by producing what it calls the first-ever plant-based vegan "collagen formulation with the highest concentration of active collagen."
GENIUS Liquid Collagen boasts an ultra-concentrated formula that provides 13,000 beads of Microalgae Oil in every bottle to help hydrate, nourish and condition the skin, as well as improve its resiliency. The naturally, sustainably sourced Microalgae Oil that can be found in the vegan skincare product is a rich source of Vitamin E, as well as Omega 3, 6 and 9.
To use, Algenist suggests applying the GENIUS Liquid Collagen to the face, neck, and décolleté following the use of a cleanser and toner.
GENIUS Liquid Collagen boasts an ultra-concentrated formula that provides 13,000 beads of Microalgae Oil in every bottle to help hydrate, nourish and condition the skin, as well as improve its resiliency. The naturally, sustainably sourced Microalgae Oil that can be found in the vegan skincare product is a rich source of Vitamin E, as well as Omega 3, 6 and 9.
To use, Algenist suggests applying the GENIUS Liquid Collagen to the face, neck, and décolleté following the use of a cleanser and toner.
Trend Themes
1. Plant-based Collagen Formulations - Opportunity for the development of more plant-based collagen skincare products with high concentrations of active collagen.
2. Sustainable Sourcing - Opportunity to explore and highlight skincare products with naturally and sustainably sourced ingredients like Microalgae Oil.
3. Hydration and Nourishment - Opportunity to create skincare products that prioritize hydration, nourishment, and improving skin resiliency.
Industry Implications
1. Skincare Industry - Opportunity for skincare brands to launch plant-based collagen formulations that cater to the growing vegan and eco-conscious consumer base.
2. Natural and Organic Beauty Industry - Opportunity for natural and organic beauty brands to showcase sustainably sourced ingredients like Microalgae Oil in their products.
3. Wellness Industry - Opportunity for the wellness industry to develop skincare products that focus on hydration, nourishment, and overall skin health.
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