The Dr. Marten Pop Up Store is Industrial and Time-Limited
Shiori Mine — July 15, 2012 — Art & Design
References: drmartenscanada & dezeen
Designed by FreshBritain and Campaign, the Dr. Marten Pop Up Store is constructed using raw, inexpensive warehouse items. Taking advantage of the temporary space and economical materials, the team was able to erect the store in less than a week.
The brand's merchandise is cleverly displayed on wooden pallets and industrial wire shelves. The golden glow radiating throughout the store is created by a make-shift lightning feature arranged in an industrial, chevron motif. Construction lights have also been hung around the space using extension cords and clamps for a true, stockroom vibe.
Located in London’s Spitalfields Market, the Dr. Marten Pop Up Store is a creative approach to bringing quality products in an inexpensive and eye-catching strategy.
The brand's merchandise is cleverly displayed on wooden pallets and industrial wire shelves. The golden glow radiating throughout the store is created by a make-shift lightning feature arranged in an industrial, chevron motif. Construction lights have also been hung around the space using extension cords and clamps for a true, stockroom vibe.
Located in London’s Spitalfields Market, the Dr. Marten Pop Up Store is a creative approach to bringing quality products in an inexpensive and eye-catching strategy.
Trend Themes
1. Temporary Warehouse Stores - With the rise of pop-up stores, more retailers are taking advantage of the cost-efficiency and quick setup of temporary warehouse-style boutiques.
2. Industrial Store Design - The trend towards industrial design in retail spaces offers a cost-effective and visually unique way to display merchandise and draw in customers.
3. Make-shift Decor - Brands can save money on store decoration by using make-shift materials to create a unique and visually appealing atmosphere, as seen in the Dr. Marten Pop Up Store.
Industry Implications
1. Retail - Retailers can benefit from the cost-efficiency and creative opportunities presented by temporary warehouse stores and industrial design.
2. Event Planning - Event planners can take advantage of the quick setup of temporary warehouse stores for pop-up events or product launches.
3. Interior Design - Interior designers can explore the visually unique possibilities of industrial design and make-shift materials for retail and commercial spaces.
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