The NEIGHBORHOOD and adidas Collaboration is a Neon Dream Photo Series
References: highsnobiety
The adidas Originals and NEIGHBORHOOD collaboration is presented in an expressive dream photo series that commemorates the subdued ambiance of the neon color scheme on an urban landscape. The Spring/Summer 2018 collection features outerwear, tracksuits, t-shirts, as well as a NEIGHBORHOOD exclusive NMD_R1 shoe silhouette.
The contemporary clothing line boasts comfortable contemporary designs and is strongly influenced by the NEIGHBORHOOD's roots within the motorcycle and counterculture scene. The neon-lit dream photo series offers a proper juxtaposition of timeless clothing designs and the dynamic quality of underground urban racing environments.
The dominant colorway of the Spring/Summer 2018 collaboration features black nuances with hits of white, boasting key classic design elements and bold adidas and NBHD logos.
Photo Credits: adidas x NEIGHBORHOOD
The contemporary clothing line boasts comfortable contemporary designs and is strongly influenced by the NEIGHBORHOOD's roots within the motorcycle and counterculture scene. The neon-lit dream photo series offers a proper juxtaposition of timeless clothing designs and the dynamic quality of underground urban racing environments.
The dominant colorway of the Spring/Summer 2018 collaboration features black nuances with hits of white, boasting key classic design elements and bold adidas and NBHD logos.
Photo Credits: adidas x NEIGHBORHOOD
Trend Themes
1. Neon-inspired Fashion - Offers disruptive innovation opportunities in the fashion industry through bold use of colors and futuristic designs.
2. Expressive Product Photo Series - Offers disruptive innovation opportunities in the marketing industry through innovative storytelling and immersive branding.
3. Subculture-inspired Fashion - Offers disruptive innovation opportunities in the fashion industry through unconventional designs, drawing on inspiration from unique subcultures.
Industry Implications
1. Fashion Industry - Dark neon-lit lookbooks offer disruptive innovation opportunities through conceptual designs and a unique use of colors in clothing.
2. Marketing Industry - Dark neon-lit lookbooks offer disruptive innovation opportunities through immersive brand storytelling, resulting in a distinctive product story.
3. Footwear Industry - Subculture-inspired footwear designs offer disruptive innovation opportunities through unconventional silhouettes and bold color palettes.
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