Nike's 'Choose Go' Ad Features an Impressive Celebrity Cast
Ellen Smith — March 13, 2018 — Pop Culture
The world has stopped turning in Nike's 'Choose Go' ad, leaving a cast of celebrities and athletes to use "the power of the foot, to propel the earth back into motion."
In the ad, a cast featuring Kevin Hart, Bill Nye, Sadie Sink, Kobe Bryant, Odell Beckham Jr., Simone Biles and more are tasked with having to run around the world in order to reset the planet into motion.Directed by Edgar Wright, this energetic ad spot reminds viewers that the power of sport and collaboration can get you out of nearly any rut.
The ad spotlights Nike's impressive relationship with celebrity and athlete ambassadors, while effectively advertising the brand as one that emphasizes community and team work.
In the ad, a cast featuring Kevin Hart, Bill Nye, Sadie Sink, Kobe Bryant, Odell Beckham Jr., Simone Biles and more are tasked with having to run around the world in order to reset the planet into motion.Directed by Edgar Wright, this energetic ad spot reminds viewers that the power of sport and collaboration can get you out of nearly any rut.
The ad spotlights Nike's impressive relationship with celebrity and athlete ambassadors, while effectively advertising the brand as one that emphasizes community and team work.
Trend Themes
1. Celebrity-athlete Collaborations - Nike's 'Choose Go' ad highlights the power of sport and collaboration, creating opportunities for other brands to leverage celebrity-athlete relationships in their campaigns.
2. Energetic Ad Campaigns - The use of fast-paced action and an all-star cast creates exciting opportunities for brands to create energetic ad campaigns that capture audiences' attention.
3. Community-centric Branding - Nike's emphasis on community and team work in their advertising creates a trend towards community-centric branding, where brands focus on building a sense of community around their products and services.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can leverage the trend of celebrity-athlete collaborations, creating partnerships with high-profile athletes and celebrities to boost their brand image and increase sales.
2. Sports Equipment - Companies selling sports equipment can benefit from the energetic ad campaign trend, creating advertisements that capture audiences' attention with fast-paced action and all-star casts.
3. Fitness Studios - Fitness studios can capitalize on the community-centric branding trend and focus on creating a sense of community among their members, emphasizing team work and collaboration to drive customer loyalty and retention.
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