Google Travel Planning Hopes to Make Vacations Easier
Justin Lam — February 8, 2018 — Tech
References: blog.google & digitaltrends
New Google travel planning features are making hotel-planning and flight-tracking simple. Thanks to these Google updates, users can now easily search hotels, flights and itineraries all in one easy-to-use location. The hotels search will allow users to explore a host of accommodation options, and will now include better price filtering, easier-to-find amenity information and the ability to book stays straight through Google. These hotel features will also feature full integration with Google Flights. This integration will allow users to easily search for hotels based on their flight info and vice versa.
These new Google travel planning features are set to improve consumer travel and further cement Google as an essential life tool. These features will be available on both PC and mobile, but Google has designed these new features with smartphones in mind. The features are all built incredibly for mobile users and are designed for any and all travelers.
Image Credit: Google
These new Google travel planning features are set to improve consumer travel and further cement Google as an essential life tool. These features will be available on both PC and mobile, but Google has designed these new features with smartphones in mind. The features are all built incredibly for mobile users and are designed for any and all travelers.
Image Credit: Google
Trend Themes
1. Integrated Travel Planning - The integration of hotel and flight search on Google allows for convenient and seamless travel planning, presenting an opportunity for companies to develop similar all-in-one travel planning services.
2. Mobile-first Travel Tech - The mobile-centric design of Google's travel planning features highlights the importance of designing travel tech with mobile users in mind, making it a potentially disruptive innovation opportunity for companies in the travel tech industry.
3. Streamlined Booking Process - Google's update offers a streamlined booking experience for travelers, which presents an opportunity for travel companies to develop comparable booking processes across their platforms.
Industry Implications
1. Online Travel Agencies - As Google becomes a competitor to online travel agencies, companies in this industry may need to develop improved search and booking features to remain competitive.
2. Travel Tech - The development of Google's mobile-friendly travel planning features highlights the importance of mobile-first travel tech, presenting disruptive innovation opportunities for companies in this industry.
3. Hospitality - Google's improved hotel search features with better price filtering and amenities information may prompt the hospitality industry to improve their online presence and booking processes.
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