Nike's Oslo Typeface Speaks to the City's Design Aesthetic
Ellen Smith — March 13, 2018 — Art & Design
References: ohyeahstudio.no & psfk
Nike's Oslo typeface celebrates the new store's opening in the Norwegian capital. The brand opted to use visuals to promote the new store's opening - a move that directly reflects the city's design-focused values.
The new font has been utilized in all the company's local promotional material, including billboards, posters, magazine spreads and more. Also included in the graphics, is the phrase "Your only limit is you” - which serves as inspiration for the entire campaign. The inspiration for this font was found by Hans Christian Øren, of Oh Yeah Studios, at the city's Bislett Stadium, as "the lines from the running track laid the foundation for the whole style.”
Image Credit: Oh Yeah Studios, Nike
The new font has been utilized in all the company's local promotional material, including billboards, posters, magazine spreads and more. Also included in the graphics, is the phrase "Your only limit is you” - which serves as inspiration for the entire campaign. The inspiration for this font was found by Hans Christian Øren, of Oh Yeah Studios, at the city's Bislett Stadium, as "the lines from the running track laid the foundation for the whole style.”
Image Credit: Oh Yeah Studios, Nike
Trend Themes
1. Hyper-local Typeface Campaigns - Brands using city-specific fonts to create a sense of connection with local customers.
2. Visual Promotion Strategies - Companies utilizing visuals to promote new store openings and reflect local values.
3. Innovative Font Design - Designers finding inspiration for fonts in unexpected places to create unique brand identities.
Industry Implications
1. Retail - Retailers using custom fonts and visual promotion strategies to connect with local customers and promote new store openings.
2. Graphic Design - Graphic designers incorporating local inspirations into fonts to create distinctive brand identities and innovative designs.
3. Advertising - Ad agencies using hyper-local font campaigns to create a sense of community and connection with target audiences.
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