This Nike Shoebox Design Boasts an Unconventional Structure & Opening
Laura McQuarrie — March 16, 2018 — Fashion
References: thedieline
While most shoeboxes are plain and rectangular, this collectible Nike shoebox design sets itself apart with fashion-forward style and a futuristic shape.
The shoebox for the Nike Air Vapormax’s global launch features a faceted box with holographic details and playful text that reads: "KISS MY AIRS." The novel packaging design was created by Hovercraft Studio as a means of showing off "unexpected ingenuity of the product." True to this concept, the 23-sided box has an origami-style opening that delivers a surprising way to unbox the product.
The special Nike Air Vapormax shoebox design was sent to brand athletes, industry influencers and other notable individuals with a special note from Nike to generate buzz around the global launch of the innovative and equally as eye-catching footwear product.
The shoebox for the Nike Air Vapormax’s global launch features a faceted box with holographic details and playful text that reads: "KISS MY AIRS." The novel packaging design was created by Hovercraft Studio as a means of showing off "unexpected ingenuity of the product." True to this concept, the 23-sided box has an origami-style opening that delivers a surprising way to unbox the product.
The special Nike Air Vapormax shoebox design was sent to brand athletes, industry influencers and other notable individuals with a special note from Nike to generate buzz around the global launch of the innovative and equally as eye-catching footwear product.
Trend Themes
1. Faceted Packaging - The use of faceted box designs and holographic details create visually striking packaging experiences.
2. Unconventional Unboxing - Origami-style openings and unexpected unboxing methods add excitement and delight to the product experience.
3. Fashion-forward Shoe Packaging - Incorporating playful text and unique designs into shoe packaging enhances the overall brand image and appeal.
Industry Implications
1. Footwear - The footwear industry can utilize faceted packaging designs to differentiate their products and create memorable unboxing experiences.
2. Branding and Design - Branding and design agencies can explore unconventional unboxing methods and fashion-forward packaging concepts to help their clients stand out in the market.
3. Collectibles and Memorabilia - The collectibles and memorabilia industry can leverage unique packaging designs to enhance the value and desirability of their products.
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