Rent-a-Grandma Hires Out the Elderly for Childcare Services
Jordy E — September 26, 2012 — Life-Stages
References: rentagrandma & neatorama
Rent-a-Grandma is an American childcare company with headquarters in Texas and Virginia. Visitors to the site get to 'be a grandma' or 'hire a grandma' while perusing promising franchise opportunities.
The heads of Rent-a-Grandma pitch the babysitting service as a logical alternative. Babysitters are typically young and inexperienced, a reality that is often unsettling for parents with small children.
The hiring of grandmothers to supervise children may be an unexplored option. According to the promotional film, their aged employees are attentive, seasoned and competent, and are moreover free from the technological distractions that are known to come with the use of smartphones and social media tools. The benefits of the concept may allow the senior rental service to take off.
The heads of Rent-a-Grandma pitch the babysitting service as a logical alternative. Babysitters are typically young and inexperienced, a reality that is often unsettling for parents with small children.
The hiring of grandmothers to supervise children may be an unexplored option. According to the promotional film, their aged employees are attentive, seasoned and competent, and are moreover free from the technological distractions that are known to come with the use of smartphones and social media tools. The benefits of the concept may allow the senior rental service to take off.
Trend Themes
1. Elderly Childcare - Disruptive innovation opportunity: Introducing specialized childcare services provided by experienced grandmothers.
2. Alternative Babysitting - Disruptive innovation opportunity: Creating a trusted and reliable alternative to traditional young and inexperienced babysitters.
3. Senior Rental Service - Disruptive innovation opportunity: Providing employment opportunities for seniors while meeting the demand for trustworthy childcare.
Industry Implications
1. Childcare - Disruptive innovation opportunity: Incorporating the expertise and care of elderly individuals in the childcare industry.
2. Franchise - Disruptive innovation opportunity: Offering franchise opportunities for specialized elderly childcare services.
3. Eldercare - Disruptive innovation opportunity: Expanding the realm of eldercare services to include childcare solutions.
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