Vileda's Cute Social Campaign Cleverly Promotes Its Hot Spray Mop
Laura McQuarrie — May 1, 2015 — Art & Design
References: baby.vileda & brandingmagazine
In an unusual move to promote a new product called the 100°C Hot Spray Mop, household cleaning product brand Vileda is hosting a baby competition that's being called the 'Baby Crawling Championships.'
The event features four infants who have been given personas like "The Golden Girl," "The Bad Kid and "The Heartbreaker." In order to be eligible to win one of the new Vileda 100°C Hot Spray Mops, social media users are required to cast their vote for which baby they think will come out on top.
Since cleaning products aren't some of the most exciting to advertise, this is a clever way to go about it in a way that will have moms mooning over cute kids and sparkling clean floors at the same time.
The event features four infants who have been given personas like "The Golden Girl," "The Bad Kid and "The Heartbreaker." In order to be eligible to win one of the new Vileda 100°C Hot Spray Mops, social media users are required to cast their vote for which baby they think will come out on top.
Since cleaning products aren't some of the most exciting to advertise, this is a clever way to go about it in a way that will have moms mooning over cute kids and sparkling clean floors at the same time.
Trend Themes
1. Social Media Competitions - Hosting baby competitions on social media can generate buzz and engagement for brands looking to promote their products in a unique and entertaining way.
2. Personalized Brand Personas - Creating personas for brand products, like giving babies traits and names, adds a playful element to marketing campaigns and helps connect with consumers on a more emotional level.
3. Creative Advertising Tactics - Using unconventional methods, such as cute baby competitions, allows brands to stand out in crowded markets and capture the attention of target audiences in a memorable way.
Industry Implications
1. Household Cleaning Products - The household cleaning products industry can explore hosting fun competitions and campaigns to generate interest and promote their products in a refreshing way.
2. Social Media Marketing - Social media marketing agencies can leverage creative concepts like baby competitions to create engaging campaigns that generate buzz and increase brand awareness for their clients.
3. Baby Products - Baby product brands can consider innovative marketing strategies like hosting unique competitions to create brand awareness and connect with their target audience in a fun and memorable way.
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