Moms and Social Media are Often Not Lumped Together Until Now
There is a large majority of children who are often frustrated by the ideas of their parents using the computer for sheer anger or embarrassment of how they would handle the Internet, however this Moms and Social Media infographic draws heavily on the uprising number of mothers effectively using Facebook and Twitter.
Around 90% of mothers who have children of the ages eight and under have used Facebook within 30 days; 52% of those moms have over 200 Facebook friends and 49% of them use it while watching TV. With Facebook being established for a few years now, it is not surprising more mothers use it over the 37% who also have Twitter. Mothers are also beginning to use social media outlets as a way to change companies, with 63% believing their online presence influenced a company.
Around 90% of mothers who have children of the ages eight and under have used Facebook within 30 days; 52% of those moms have over 200 Facebook friends and 49% of them use it while watching TV. With Facebook being established for a few years now, it is not surprising more mothers use it over the 37% who also have Twitter. Mothers are also beginning to use social media outlets as a way to change companies, with 63% believing their online presence influenced a company.
Trend Themes
1. Rise of Moms on Social Media - The increasing number of mothers using social media platforms like Facebook and Twitter presents opportunities for businesses to target this demographic.
2. Social Media as a Parenting Resource - Mothers are turning to social media outlets as a way to seek advice and share experiences, opening up avenues for brands to provide helpful and informative content.
3. Online Influencing and Activism by Mothers - Mothers are leveraging their online presence to advocate for changes and influence companies, giving rise to opportunities for businesses to engage with this influential group.
Industry Implications
1. Social Media Platforms - Social media platforms can capitalize on the increasing number of mothers joining their platforms by providing tailored features and content that cater to their needs and interests.
2. Parenting and Family Brands - Brands in the parenting and family space can leverage the rise of moms on social media to create targeted marketing campaigns and develop products that address their specific needs.
3. Online Advocacy and Activism - Companies can align with socially conscious moms on social media and support their causes to build brand loyalty and tap into this influential consumer segment.
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