Duncan Brain — December 8, 2007 — Lifestyle
Yes, Yes it is true. Hershey has done the world the greatest favor, they company has given birth to the Reese's BIG CUP with Peanut Butter & Banana Creme! How amazing is that?
Here is my story of how I discovered this work of art.
This summer, my Dad and I drove from southern Ontario, down through Buffalo (where we stopped at The Anchor Bar for a few original Buffalo Wings) then down to NYC. One night in Times Square, Ozzy Osbourne was playing his tunes for the opening of Madden '08 on top of the Hard Rock Cafe and we walked by the Hershey Store. Huge Elvis advertising for Reese's BIG CUP with Peanut Butter & Banana Creme. Delicious. All I have to say. I took a picture as proof so my friends would believe me. I strongly suggest you try.
Here is my story of how I discovered this work of art.
This summer, my Dad and I drove from southern Ontario, down through Buffalo (where we stopped at The Anchor Bar for a few original Buffalo Wings) then down to NYC. One night in Times Square, Ozzy Osbourne was playing his tunes for the opening of Madden '08 on top of the Hard Rock Cafe and we walked by the Hershey Store. Huge Elvis advertising for Reese's BIG CUP with Peanut Butter & Banana Creme. Delicious. All I have to say. I took a picture as proof so my friends would believe me. I strongly suggest you try.
Trend Themes
1. Peanut Butter & Banana Flavor Combination - The trend of combining peanut butter and banana flavors presents an opportunity for creating innovative and unique food products.
2. Limited Edition Collaborations - The trend of combining limited edition collaborations, such as Reese's partnering with Elvis, offers disruptive innovation opportunities by creating buzz, driving sales, and tapping into new customer segments.
3. Social Media Marketing for Food Products - The trend of using social media marketing to promote food products, like Reese's Peanut Butter Cups with Banana Creme Filling, provides an opportunity to reach a wider audience and generate excitement around new flavor launches.
Industry Implications
1. Confectionery - The confectionery industry can leverage the trend of offering unique and limited edition flavors like Reese's Peanut Butter Cups with Banana Creme Filling to attract new customers and boost sales.
2. Food and Beverage Retail - Food and beverage retailers can capitalize on the trend of peanut butter and banana flavor combinations by stocking and promoting innovative products such as Reese's Peanut Butter Cups with Banana Creme Filling to cater to consumer demand for unique flavors.
3. Advertising and Marketing - The advertising and marketing industry can seize the opportunity to create innovative campaigns around limited edition collaborations like Reese's partnership with Elvis, attracting consumer attention and driving brand awareness.
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