Text-based customer support services prioritize convenience and quick communication
Trend - Traditional forms of customer support like going in-store or calling in and being put on hold are slowly being pushed aside for more modern, convenient options. Now, SMS-based customer support programs offer quicker service that requires less patience from both parties.
Insight - Traditional customer support programs tend to create friction between customers and representatives, with issues like long wait times having the potential to build frustration among customers. In order to prioritize convenience and reduce points of tension in the customer service journey, programs that use up-to-date technology and prioritize convenience and speedy responses will be increasingly necessary.
Insight - Traditional customer support programs tend to create friction between customers and representatives, with issues like long wait times having the potential to build frustration among customers. In order to prioritize convenience and reduce points of tension in the customer service journey, programs that use up-to-date technology and prioritize convenience and speedy responses will be increasingly necessary.
Workshop Question - How could your brand reduce friction in the customer service journey?
Trend Themes
1. Sms-based Customer Support Programs - As traditional forms of customer support fade away, programs using up-to-date technology and prioritizing speedy response times will be increasingly necessary to reduce friction points and build positive customer experiences.
2. Omnichannel Customer Support Services - As consumers expect more streamlined, convenient customer support experiences, businesses that offer consolidated support across channels including email, website, SMS, and social media are poised for success.
3. AI-enabled Conversational Texting - By leveraging AI and two-way texting to start authentic conversations with new prospects, businesses can drive conversationally qualified opportunities via inbound calls to their call centers and inside sales teams.
Industry Implications
1. E-commerce - As more and more consumers shop online, businesses that offer SMS-based customer support programs and omnichannel customer support services have the potential to build positive customer experiences and drive sales.
2. Wedding and Special Occasion Retail - In a highly competitive market, businesses that offer 24/7 support and appointment booking and leverage AI-enabled conversational texting have the potential to build brand loyalty and drive customer referrals.
3. Small Business Management - By offering consolidated customer support across channels including email, website, SMS, and social media, businesses can reduce friction points and build positive customer experiences that lead to growth and increased online presence.
