Jack in the Box Proves You Can Always Have Breakfast for Dinner
Laura McQuarrie — May 11, 2014 — Marketing
References: canistillgetbreakfast & brandeating
As a reminder that you can have breakfast for dinner, as well as any other time of the day at Jack in the Box restaurants, a single-serving site was set up to affirmatively answer: "Can I still get breakfast?"
At canistillgetbreakfast.com, you'll be told quite humorously over and over again that yes, you can still get breakfast at Jack in the Box, with funny phrases like: "Yessireebob. Hit the snooze button and hit up our ultimate breakfast sandwich in the same day."
If you click through enough times, you'll get the option to click on a link that leads to a page detailing some Jack in the Box locations that are close by. As well, as it gets later in the day, the webpage's white background will change to black.
At canistillgetbreakfast.com, you'll be told quite humorously over and over again that yes, you can still get breakfast at Jack in the Box, with funny phrases like: "Yessireebob. Hit the snooze button and hit up our ultimate breakfast sandwich in the same day."
If you click through enough times, you'll get the option to click on a link that leads to a page detailing some Jack in the Box locations that are close by. As well, as it gets later in the day, the webpage's white background will change to black.
Trend Themes
1. Breakfast-for-dinner - The trend of offering breakfast items at non-traditional meal times creates an opportunity for restaurants to capture new customers and increase revenue.
2. Single-serving Websites - The rise of single-serving websites highlights the potential for businesses to create simple, focused digital experiences that engage and entertain customers.
3. Humorous Marketing - The use of humor in marketing campaigns can help brands differentiate themselves and appeal to consumers through entertaining and relatable content.
Industry Implications
1. Fast Food - Fast food chains can leverage the trend of breakfast-for-dinner by expanding their breakfast menus into evening hours, offering convenience and satisfying cravings for breakfast foods throughout the day.
2. Web Development - The demand for single-serving websites presents an opportunity for web developers to create customized, engaging sites that deliver a specific message or experience to users.
3. Marketing and Advertising - The success of humorous marketing campaigns shows the potential for marketing professionals to embrace humor as a strategy and create memorable and shareable content that resonates with audiences.
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