SocialRank's Twitter Engagement Metrics are Based on Followers
Alyson Wyers — December 3, 2014 — Social Media
References: socialrank.co & refinery29
Knowing which of your social media followers are your most valuable can seem like a weird thing for a friend to be interested in, but if you are a brand trying to figure out Twitter engagement metrics, this tool could be extremely helpful in determining how successful your social media marketing strategy is. At the push of a button, SocialRank helps users identify who their most valuable Twitter follower is. The invluencer identifying tool was developed by Alex Staub and Michael Schonfeld, the pair behind Most Valuable Follower.
Where as Most Valuable Follower suffered from many technical glitches, Social Rank uses a series of very specific data points to determine your Twitter engagement metrics. This includes how often your followers tweet themselves and how many people they follow.
Where as Most Valuable Follower suffered from many technical glitches, Social Rank uses a series of very specific data points to determine your Twitter engagement metrics. This includes how often your followers tweet themselves and how many people they follow.
Trend Themes
1. Follower-analyzing Social Tools - Disruptive innovation opportunity: Develop advanced tools that analyze followers to determine social media engagement metrics more accurately.
2. Twitter Engagement Metrics - Disruptive innovation opportunity: Create innovative methods and algorithms to measure Twitter engagement more effectively and provide insightful analytics.
3. Influencer Identifying Tools - Disruptive innovation opportunity: Build reliable and efficient tools to identify key influencers on social media platforms and enhance marketing strategies.
Industry Implications
1. Social Media Marketing - Disruptive innovation opportunity: Develop advanced techniques and tools to accurately measure social media marketing success and optimize strategies.
2. Data Analytics - Disruptive innovation opportunity: Explore innovative methods to analyze social media data effectively and extract valuable insights for businesses.
3. Social Media Platforms - Disruptive innovation opportunity: Create enhanced features and algorithms to help users identify and engage with influencers on social media platforms.
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