Carlsberg Unbottle Yourself App Asks People from Sweden to Loosen Up
Chalaine Mantha — April 3, 2011 — Tech
References: unbottleyourself & ibelieveinadv
The Carlsberg Unbottle Yourself app is part of a new contest that is on a mission to loosen up the people of Sweden. Carlsberg states that the people of Sweden are generally extremely cautious and reserved, and the company wants to change that. The Carlsberg team created a unique social app for iPhone and Android that has over 500 missions for contestants to accomplish. The missions represent social challenges that require users to use social media to succeed.
The Carlsberg Unbottle Yourself app will give the people of Sweden a chance to compete in a contest that has a grand prize of a trip to Hong Kong. After the competition is over, users can still use the app as a game to play with friends.
The Carlsberg Unbottle Yourself app will give the people of Sweden a chance to compete in a contest that has a grand prize of a trip to Hong Kong. After the competition is over, users can still use the app as a game to play with friends.
Trend Themes
1. Social Media Challenges - The Carlsberg Unbottle Yourself app includes over 500 missions that require users to use social media to succeed, highlighting the trend of engaging consumers through interactive challenges on social platforms.
2. Loosening Up Campaigns - Carlsberg's mission to loosen up the people of Sweden with the Unbottle Yourself app reflects the trend of brands creating campaigns that encourage people to break out of their comfort zones and embrace new experiences.
3. Gamification of Contests - The Carlsberg Unbottle Yourself app not only serves as a contest, but also as a game to play with friends, illustrating the trend of gamifying promotional activities to increase engagement and user participation.
Industry Implications
1. Beverage Industry - The Carlsberg Unbottle Yourself app presents an opportunity for beverage companies to create interactive campaigns that not only promote their products, but also encourage consumers to change their behaviors or attitudes.
2. Travel Industry - The grand prize of a trip to Hong Kong in the Carlsberg Unbottle Yourself contest highlights the opportunity for the travel industry to partner with brands and create unique experiences as rewards for consumer engagement.
3. Mobile App Development - The Carlsberg Unbottle Yourself app showcases the demand for mobile app developers to create innovative and interactive applications that can drive brand awareness and consumer participation.
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