Schlotzsky's Restaurant Has Added Two Games to Its App
Ellen Smith — November 3, 2017 — Marketing
References: play.google & businesswire
Schlotzsky's restaurant, a fast food chain that specializes in sandwiches, is leveraging gamification to engage customers and boost sales.
The food chain added two games to its app last year, "Stackin' the Original" game and the "Scratch, Match and Win" game. While the stacking-based game challenges players to stack 13 sandwich ingredients on a sour dough bun as they fall from the sky, the Scratch and Match game offers players the opportunity to win from a variety of food and drink offerings. In both cases, as the players progress through the rounds, they can acclimate points which can be used to redeem in-restaurant rewards.
The in-app games intend to help a consumer engage socially with the restaurant, while building a stronger foundation to ensure consumer loyalty.
The food chain added two games to its app last year, "Stackin' the Original" game and the "Scratch, Match and Win" game. While the stacking-based game challenges players to stack 13 sandwich ingredients on a sour dough bun as they fall from the sky, the Scratch and Match game offers players the opportunity to win from a variety of food and drink offerings. In both cases, as the players progress through the rounds, they can acclimate points which can be used to redeem in-restaurant rewards.
The in-app games intend to help a consumer engage socially with the restaurant, while building a stronger foundation to ensure consumer loyalty.
Trend Themes
1. Gamification in Food Apps - Schlotzsky's restaurant is using in-app games to engage customers and boost sales.
2. Reward-based Loyalty Programs - The games allow players to earn points and redeem in-restaurant rewards, promoting consumer loyalty.
3. Social Engagement in Restaurants - The in-app games encourage social interaction with the restaurant, creating a stronger bond with customers.
Industry Implications
1. Fast Food - Fast food chains can implement gamification in their apps to increase customer engagement and sales.
2. Restaurant Loyalty Programs - The games exemplify how reward-based loyalty programs can be used to incentivize repeat customers.
3. Mobile App Development - The use of in-app games showcases opportunities for mobile app developers to create engaging experiences for restaurants.
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