'The Usual' Turns Classic Fare Into an Exploration
Justin Lam — July 17, 2018 — Lifestyle
References: eater & boweryboogie
Alvin Cailan first rose to culinary prominence after crafting Instagram-worthy egg sandwiches at LA's Eggslut, but this young and inspired chef has finally decided to lay roots in New York with the opening of his new restaurant 'The Usual.' This new eatery will remain separate from any of his LA ventures and is not going to be an "LA restaurant in New York," according to Cailan.
The menu at The Usual will feature items that harken to American comfort and diner food but take on an "immigrant" spin. According to Cailan, the comfort food served at The Usual will play on Filipino and Mexican-Latino influences and the flavors of China and Vietnam. Some of the included menu items are fried chicken with kung pao cauliflower, kimchi spaetzle and edamame hummus.
Image Credit: Louise Palmberg
The menu at The Usual will feature items that harken to American comfort and diner food but take on an "immigrant" spin. According to Cailan, the comfort food served at The Usual will play on Filipino and Mexican-Latino influences and the flavors of China and Vietnam. Some of the included menu items are fried chicken with kung pao cauliflower, kimchi spaetzle and edamame hummus.
Image Credit: Louise Palmberg
Trend Themes
1. Immigrant-inspired Cuisine - Opportunity for chefs to combine traditional American comfort food with flavors from different immigrant cultures, creating unique and exciting menus.
2. Exploring Ethnic Fusion - A rising trend in the restaurant industry where chefs blend flavors and techniques from different cultures to create innovative and unexpected dishes.
3. Culinary Cross-cultural Exchange - Growing interest in showcasing the diverse culinary heritage of different immigrant communities, creating opportunities for collaboration and cultural appreciation in the food industry.
Industry Implications
1. Restaurant - Restaurants can capitalize on the trend of immigrant-inspired American eateries by incorporating diverse flavors and cultural influences into their menus, attracting food enthusiasts looking for novel dining experiences.
2. Food Delivery - Food delivery services can partner with immigrant-inspired American eateries to offer unique and diverse menu options, catering to customers seeking flavorful and adventurous meals from the comfort of their own homes.
3. Food Tourism - Food tourism can thrive by promoting immigrant-inspired American eateries as unique culinary destinations that blend traditional American comfort food with flavors and techniques from various immigrant cultures, attracting tourists and food enthusiasts alike.
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