Targeting the consumer olfactory sense is a powerful way to invoke emotion
Implications - Neuro-psychology teaches us that the human sense of smell has the most powerful ability to invoke memory and emotion. Accordingly, scent marketing can be used both to tap into positive emotions and to create lasting impression on the memories of consumers, triggering memories whenever they smell a particular scent.
Trend Themes
1. Scent Marketing - Engaging multiple senses of consumers, including the olfactory sense, is a growing trend in advertising.
2. Scratch and Sniff Technology - Print and digital media are utilizing scratch and sniff technology to enhance user experience and create lasting impressions.
3. Scented Environments - Businesses are using scent marketing to create inviting environments that connect with customers on an emotional level.
Industry Implications
1. Retail - Retailers are using scent marketing to enhance customers' experiences and create emotional connections to drive sales.
2. Advertising - The use of scratch and sniff technology in both print and digital advertising is creating new opportunities for creativity and innovation.
3. Entertainment - The use of scent marketing in entertainment, such as smell-o-vision in movies and scratch and sniff ads for TV shows, is creating more immersive experiences for consumers.
9 Featured
63,652 Total Clicks
Date Range:
Aug 06 — Dec 07
Trending:
Warm
Consumer Insight Topics:
