An unexploited medium, food offers an opportunity to differentiate and get viral
Implications - If you’re looking for an opportunity to differentiate your brand from the competition, putting your name or logo on an edible product is both cutting edge and memorable. The idea is still fairly new, which means that dozens of opportunities await and the likelihood of media attention is high.
Trend Themes
1. Edible Branding - Brands are using edible products as a canvas to differentiate themselves and create memorable experiences.
2. Personalized Food Products - Business professionals are offering personalized food products to strengthen customer relationships and increase brand loyalty.
3. Alternative Advertising - Companies are exploring unique ways to promote their products by utilizing out of home advertising techniques.
Industry Implications
1. Marketing - Marketing professionals can explore how to utilize edible branding to create new and innovative campaigns.
2. Food and Beverage - Food and beverage industry professionals can explore how personalized food products can be used to enhance customer experiences and brand loyalty.
3. Advertising - Advertising professionals can explore the opportunities that alternative forms of advertising can provide for promoting products and building brand recognition.
