These Nomad Skateboards Ramps Are Nearly Invisible in the City
Laura McQuarrie — February 6, 2014 — Marketing
References: nomadskateboards & creativecriminals
Nomad Skateboards set up an interesting campaign, encouraging skateboarders to "take your city back." Although skateboarding is not an illegal activity, it is sometimes discouraged by the police, security personnel and as Nomad Skateboards puts it, "boring people."
To help skateboarders skating, three ramps were set up and then covered with a photo print of its surroundings, completely camouflaging it if you were to look at it straight on. Even though the ramps can still be detected from other angles, from that one sweet spot, the illusion of a skateboarder travelling up a seemingly non-existant ramp is quite something to behold. As well, the sides of the ramps are printed with the Nomad Skateboards logo, which is a pretty neat way to get its message out to skateboarders who just want to do their thing.
To help skateboarders skating, three ramps were set up and then covered with a photo print of its surroundings, completely camouflaging it if you were to look at it straight on. Even though the ramps can still be detected from other angles, from that one sweet spot, the illusion of a skateboarder travelling up a seemingly non-existant ramp is quite something to behold. As well, the sides of the ramps are printed with the Nomad Skateboards logo, which is a pretty neat way to get its message out to skateboarders who just want to do their thing.
Trend Themes
1. Disguised Urban Installations - Creating camouflaged structures or installations within urban environments to promote interaction and creativity while avoiding conflict with authorities.
2. Immersive Illusionary Art - Using visual tricks and illusions to create immersive experiences that engage and captivate viewers.
3. Guerrilla Marketing Tactics - Utilizing unconventional and unexpected marketing strategies to effectively reach targeted audiences
Industry Implications
1. Skateboarding - Exploring innovative designs and structures for skateboarding ramps that blend seamlessly into urban surroundings.
2. Public Art - Implementing hidden or disguised installations as a form of interactive public art, adding intrigue and surprise to city landscapes.
3. Outdoor Advertising - Leveraging illusionary techniques in advertising campaigns to create memorable and attention-grabbing experiences for consumers.
3.4
Score
Popularity
Activity
Freshness
