ImprovEverwhere Executes a Black Friday Prank That Redefines Deals
Ariel Weber — November 28, 2012 — Pop Culture
References: youtube & refinery29
Black Friday is a day where people rush to stores hoping to score the best bargains in town; for comedians it is the perfect opportunity for a Black Friday prank. The comedy troupe ImprovEverywhere gathered together to put on a prank revolving around crazed people lining up to anticipate for the opening of a 99-cent-store.
100 people, equipped with tents and the like lined up early in the morning to wait for its doors to open. Once they did, they screamed out in excitement and quickly rushed in to grab the best deals in town, no sale required. The improve troupe made it appear even more real as they hired a woman to impersonate a news woman.
As if the irony of people lining up to a store that is already incredibly cheap wasn't funny enough, it was the perplexed expressions of passerbys that really makes the Black Friday prank great. Such comments as " Let me try to understand this" or "this is the first time in all my life that I have seen people line up to the 99-cent store" says it all.
100 people, equipped with tents and the like lined up early in the morning to wait for its doors to open. Once they did, they screamed out in excitement and quickly rushed in to grab the best deals in town, no sale required. The improve troupe made it appear even more real as they hired a woman to impersonate a news woman.
As if the irony of people lining up to a store that is already incredibly cheap wasn't funny enough, it was the perplexed expressions of passerbys that really makes the Black Friday prank great. Such comments as " Let me try to understand this" or "this is the first time in all my life that I have seen people line up to the 99-cent store" says it all.
Trend Themes
1. Alternative Black Friday - Opportunity for brands to create unique shopping experiences that offer entertainment value, while still providing shoppers with exclusive deals.
2. Prank Marketing - Opportunity for brands to create humorous and memorable marketing campaigns that resonate with consumers and create buzz online.
3. Immersive Shopping - Opportunity for brands to create immersive shopping experiences, blurring the line between reality and entertainment, to make shopping more than just a transaction.
Industry Implications
1. Retail - Retailers can create unique and memorable Black Friday experiences that generate excitement and customer loyalty while also driving sales.
2. Entertainment - Entertainment companies can leverage the popularity of pranks and viral videos to create engaging marketing campaigns that promote their products or services.
3. Advertising - Advertising agencies can incorporate prank marketing into their campaigns to create memorable and sharable content that resonates with audiences and generates buzz.
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