Eric McCormack is Discouraged in 'Canada For Fun' Tourism Campaign
Katherinev123 — June 28, 2012 — Pop Culture
References: nbcnewyork & brandchannel
Canada has delivered many great comedians and actors, including Will & Grace star Eric McCormick, who appears in a new tourism campaign called 'Canada For Fun.'
The campaign comprises funny video spots of McCormick discouraged by the fact the two American consultants he is working with on the campaign don't know much about Canada, aside from the stereotypes, of course. In the first spot, McCormick is forced to wear snowshoes and a big parka, with skates around his neck and holding a hockey stick. He says, "You know that there's more to Canada than just snow and hockey, right?"
The Canada For Fun campaign aims to showcase just "why Canada is such a fun place to visit" and has just been released in New York on NBC-owned television stations, says Brand Channel. You can also watch more of the videos for the campaign at CanadaForFun.com.
The campaign comprises funny video spots of McCormick discouraged by the fact the two American consultants he is working with on the campaign don't know much about Canada, aside from the stereotypes, of course. In the first spot, McCormick is forced to wear snowshoes and a big parka, with skates around his neck and holding a hockey stick. He says, "You know that there's more to Canada than just snow and hockey, right?"
The Canada For Fun campaign aims to showcase just "why Canada is such a fun place to visit" and has just been released in New York on NBC-owned television stations, says Brand Channel. You can also watch more of the videos for the campaign at CanadaForFun.com.
Trend Themes
1. Comedic Tourism Campaigns - Opportunities for other countries to create comedic tourism campaigns featuring famous actors or comedians to draw in tourists.
2. Cultural Education Campaigns - Opportunities for tourism boards to create educational campaigns to break down stereotypes and showcase other aspects of their country's culture.
3. Partnership Marketing Campaigns - Opportunities for companies to showcase partnerships with their clients in creative marketing campaigns to promote products or services together.
Industry Implications
1. Travel & Tourism Industry - Opportunities for the travel and tourism industry to use comedic campaigns to draw in tourists and break down stereotypes.
2. Entertainment Industry - Opportunities for the entertainment industry to partner with companies and participate in creative marketing campaigns to promote products or services together.
3. Advertising Industry - Opportunities for advertising agencies to create comedic and educational campaigns for tourism boards and other industries looking to break down stereotypes and draw in customers.
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