Jimmy Kimmel's 'Mel Says the Darndest Things' Segment Will Guarantee Laughs
Joanne Lam — July 21, 2010 — Pop Culture
References: perezhilton
Check out this hilarious clip of Jimmy Kimmel's 'Mel Says the Darndest Things' segment and prepare to laugh out loud. Making light of the controversial situation involving actor Mel Gibson and his ex-wife, Kimmel has a seven-year-old girl named Ordillia read out a few lines from the leaked phone call rants.
Having an adorable seven-year-old imitating Mel Gibson definitely makes his words a little less harsh and slightly more amusing.
Implications - Consumers enjoy pop parodies of celebrities as a form of schadenfreude against individuals that society often puts on pedestals. As a result, the celebrities become more human and relatable to consumers. Corporations should similarly emphasize their personable side in order to develop and maintain longstanding customer relations.
Having an adorable seven-year-old imitating Mel Gibson definitely makes his words a little less harsh and slightly more amusing.
Implications - Consumers enjoy pop parodies of celebrities as a form of schadenfreude against individuals that society often puts on pedestals. As a result, the celebrities become more human and relatable to consumers. Corporations should similarly emphasize their personable side in order to develop and maintain longstanding customer relations.
Trend Themes
1. Pop Culture Parodies - Corporations can leverage popular culture and humor to create relatable marketing content and build strong customer relationships.
2. Using Humor in Marketing - Humorous marketing content can help brands stand out and increase engagement and customer loyalty.
3. Humanizing Public Figures - Humanizing public figures through humor and relatable content can increase their likability and appeal to audiences.
Industry Implications
1. Entertainment - The entertainment industry can explore opportunities to create more pop culture parodies and humorous content that resonates with audiences.
2. Advertising - Advertising agencies can incorporate humor into their campaigns to help brands connect with consumers on a more personal level.
3. Social Media - Social media platforms can provide a space for users to share and engage with humorous content, creating opportunities for brands to reach wider audiences.
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