The Hiplok Wearable Bike Lock Lets You Fashionably Secure Your Cycle
Michael Hines — March 21, 2011 — Lifestyle
If you're turned off to riding by a bike by the fact that you have to carry a lock everywhere, you need to check out the Hiplok wearable bike lock. The Hiplok wearable bike lock solves the age-old problem of what to do with a lock when you aren't using it.
The Hiplok wearable bike lock works kind of like an airplane seatbelt in that you wrap it around your waist and then pull the strap under and over. When not in use as a fashion accessory, the Hiplok's nylon-covered steel chain is sturdy enough to deter even the best bike thieves. The Hiplok comes in several colors and sells for $114. Can you really put a price on bike safety or fashion, though?
The Hiplok wearable bike lock works kind of like an airplane seatbelt in that you wrap it around your waist and then pull the strap under and over. When not in use as a fashion accessory, the Hiplok's nylon-covered steel chain is sturdy enough to deter even the best bike thieves. The Hiplok comes in several colors and sells for $114. Can you really put a price on bike safety or fashion, though?
Trend Themes
1. Wearable Bike Locks - Innovative belt-like bike locks are an opportunity for companies to target fashion-conscious cyclists by offering stylish and functional accessories.
2. Security-conscious Bike Accessories - The rise of bike thefts means there is an opportunity for businesses to create security-focused bike accessories, such as locks, trackers and alarms, to protect against theft and give riders peace of mind.
3. Multi-functional Bike Accessories - As consumers increasingly look for products that serve multiple purposes, bike accessories that not only provide safety and security, but also serve as fashion statements or convenience items, are an opportunity for companies to innovate and differentiate themselves.
Industry Implications
1. Cycling - Companies that manufacture and sell bicycles and other cycling equipment can benefit from creating and selling innovative bike locks and security-focused accessories to meet the rising demand for safety and convenience among cyclists.
2. Fashion - Fashion companies and designers can target the growing market of cycling enthusiasts by creating stylish and functional accessories, such as wearable bike locks, that allow riders to express themselves while also providing safety and security.
3. Technology - The rise of smart technology presents an opportunity for companies to create high-tech bike locks and security accessories that can be tracked and monitored via mobile apps or other connected devices, making it easier for cyclists to protect their bikes from theft.
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