The Biascagne Cicli x Riccardo Guasco ForGood Fixie is Pro Bono
Romina S. Cortellucci — June 25, 2012 — Social Good
References: biascagne-cicli.it & thinkcontra
The Biascagne Cicli x Riccardo Guasco ForGood bicycle is more than just a bike, it is the feeling of doing good while riding in style. The Italian bicycle company Biascagne Cicli teamed up with the artist Riccardo Guasco, who is also known as "rik," for their third edition probono bike. The company has been doing these good deed for the past two years, but this is their first time partnering up with an artist to create a design.
Guasco designed the frame imagining being on the shoulders of renowned cyclist Fausto Coppi. The bright bicycled frame takes an art deco approach filling the bike with life by using bold colors and strong lines.
For the sale of each fixie, 100% of the proceeds donated to City of Hope for research on childhood leukemia.
Guasco designed the frame imagining being on the shoulders of renowned cyclist Fausto Coppi. The bright bicycled frame takes an art deco approach filling the bike with life by using bold colors and strong lines.
For the sale of each fixie, 100% of the proceeds donated to City of Hope for research on childhood leukemia.
Trend Themes
1. Collaborative Bicycles - Collaboration between artists and bicycle companies to create unique designs that promote social good and charity.
2. Pro Bono Projects - Companies partnering with non-profits and donating proceeds, products, or services for a cause, while building social awareness and enhancing reputations.
3. Art-inspired Products - Designers and artists partnering with companies to create unique product designs to enhance aesthetic appeal and stand out in competitive markets.
Industry Implications
1. Bicycle Industry - Bicycle manufacturers exploring unique design partnerships, working on CSR, and building social and ecological awareness.
2. Non-profit Organizations - Non-profits partnering with private organizations to create value while promoting social and environmental good.
3. Art and Design Industry - Artists working with companies to promote their talent and creativity while enhancing product design, reaching new audiences and increasing sales.
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