Unique services regularly deliver refills of everyday items
Implications - Innovative services influenced by a preference for subscription-based consumption offer monthly deliveries of household products and other everyday items that save consumers time and effort. Given that consumers may go through a limited supply at a different rate, customization is an important element of said services that is achieved through collected data or self-curated selections. This shift relates to the cult of convenience and the insistence on the part of consumers to reclaim time previously spent on predictable errands.
Workshop Question - What aspect of your offering could be tweaked to offer greater degree of control for your end user?
Trend Themes
1. Subscription-based Consumption - Innovative services offer monthly deliveries of household products and everyday items that save consumers time and effort.
2. Convenience Culture - Consumers insist on reclaiming time previously spent on predictable errands.
3. Customization - Services achieve personalization through data collection or self-curated selections.
Industry Implications
1. E-commerce - Subscription-based shopping services, like Amazon Dash Button, have revolutionized online shopping experience for customers.
2. Hygiene Products - Tampon and toiletry subscription services have disrupted the traditional way of buying such necessities.
3. Food and Snack Industry - Healthy snacking subscription services, like Graze, have changed the way people access and consume food on-the-go.
