Health-boosting beverages take on powdered form for convenience
Implications - Linked to the cult of convenience as well as the preventative self-care movement, refreshing vitamin beverages sold as a powder in single servings offer consumers an instant energy boost. Such powdered supplements help consumers absorb the nutritional value of the foods they consume, while it also contributes to one's total daily water consumption and complements the nutrients received through diet.
Workshop Question - Stripped down to bare essentials, what would be the simplest way to consumer your product?
Trend Themes
1. Powdered Supplements - Powdered supplements offer a quick, convenient and easily absorbable way to consume a rich source of vitamins and nutrients. Companies can tap into this growing trend by experimenting with new flavors and ingredients, as well as creating single-serving packaging.
2. Functional Beverages - As consumers seek out drinks that offer more than just hydration, functional beverages that provide added health benefits are becoming increasingly in demand. Brands can capitalize on this trend by creating beverages that cater to specific health benefits, like energy, mental clarity, or hydration.
3. All-natural Ingredients - As consumers become more health-conscious, products that contain all-natural ingredients are becoming more popular. Companies can differentiate themselves by creating products that use only high-quality, organic ingredients, like coconut water and acacia gum.
Industry Implications
1. Nutraceuticals - The nutraceutical industry can benefit from the trend of powdered supplements, by creating products that are easily digestible and have a high nutritional value.
2. Functional Beverages - The functional beverage industry can capitalize on the trend of drinks that offer additional health benefits, by creating beverages that cater to specific needs and are made with all-natural ingredients.
3. E-commerce - The e-commerce industry can benefit from the growing trend of convenient, single-serving packaging, by creating an easy-to-use online platform that offers a wide range of options for consumers looking to buy powdered supplements and functional beverages.
