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Cosmeceutical Branding

Skincare brands turn to scientific branding methods

Implications - Skincare brands are opting for a more clinical approach to their branding. With the rise of "pharma cosmetics," many brands want to emphasize the science-driven nature of their product rather than its holistic properties. Medical branding inspires trust and confidence in a product, which is especially beneficial in times of economic uncertainty.
Workshop Question - How could you leverage packaging to communicate the benefits of your products to the consumer?
Trend Themes
1. Clinical Branding - Skincare brands are opting for a clinical approach to their branding, emphasizing science-driven nature of their product rather than their holistic properties, demonstrating an opportunity to use medical or scientific-based marketing.
2. Targeted Skincare - There's a growing demand for targeted skincare products, especially those aimed at niche markets with diverse needs, which suggests an opportunity to create products that cater to specific sub-groups of people like women of color.
3. Innovative Formulations - There's a need for innovative formulations that have multifunctional properties, like converting from a gel to a milk texture or topically applied vitamin A and essential antioxidants, to meet the diverse needs of consumers.
Industry Implications
1. Beauty and Skincare Industry - With a growing demand for targeted and science-based skincare, this industry has opportunities to create products that cater to specific sub-groups of people and emphasize the science and technology behind their products.
2. Medical Industry - The medical industry has an opportunity to market more cosmetic or skincare-based products, using medical branding to inspire trust and confidence in their products and potentially increase their revenue channels.
3. Packaging Industry - With an increased emphasis on clinical or science-driven branding, the packaging industry can help brand owners differentiate and convey the clinical or scientific properties of their products through unique, visually striking packaging designs.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 26 Examples:
99,170 Total Clicks
Date Range:
Dec 15 — Dec 15
Trending:
Warm
Consumer Insight Topics:

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