Dating apps evolve to cater to more niche consumer interests
Implications - Taking into account more than just proximity and age, online matchmaking services are turning to unique themes for individual allure. Catering to specific interests like theme parks and movie franchises, these brands are not only creating a more experiential service, but creating a more unique and personalized overall experience as well.
Workshop Question - What is your brand doing to cater to more niche consumer interests?
Trend Themes
1. Hyper-niche Matchmaking - Online matchmaking services are turning to unique themes for individual allure.
2. Event-based Dating Apps - Dating apps are using events as matchmaking opportunities.
3. Interest-based Dating Platforms - Dating apps are becoming more focused on specific interests.
Industry Implications
1. Online Dating - Niche dating apps are increasing in popularity, catering to specific interests for a more personalized user experience.
2. Entertainment - Apps are using shared entertainment preferences as a basis for romantic connections.
3. Matchmaking - Hyper-niche matchmaking is becoming a viable alternative to traditional online dating.
5 Featured, 42 Examples:
86,722 Total Clicks
Date Range:
Jul 15 — Dec 15
Trending:
Mild
Consumer Insight Topics:
