The Versace Fall/Winter 2014 Campaign Reveals Luxe Motorcycle Gear
Jana Pijak — July 4, 2014 — Marketing
References: versace & fuckingyoung.es
Daan van der Deen and Filip Hrivnak star in the Versace Fall/Winter 2014 ad campaign. The blonde models channel couture-obsessed bikers in a studio series that is photographed by fashion image makers Mert & Marcus.
The luxury Italian fashion house's latest collection stays true to its opulent, signature aesthetic and combines leather materials with studded embellishments. The looks are a fashion-forward and eccentric take on traditional biker couture.
Though no real biker would ever wear the Versace Fall/Winter 2014 campaign's wardrobe staples, the looks are guaranteed to fly off of store shelves and into the closets of some of the world's most privileged style-setters. Bandana print undies, quilted helmet headgear and lock-inspired jewelry are the collection's bold standouts.
The luxury Italian fashion house's latest collection stays true to its opulent, signature aesthetic and combines leather materials with studded embellishments. The looks are a fashion-forward and eccentric take on traditional biker couture.
Though no real biker would ever wear the Versace Fall/Winter 2014 campaign's wardrobe staples, the looks are guaranteed to fly off of store shelves and into the closets of some of the world's most privileged style-setters. Bandana print undies, quilted helmet headgear and lock-inspired jewelry are the collection's bold standouts.
Trend Themes
1. Opulent Biker Fashion - Opulent, couture-inspired biker fashion takes center stage in the Versace Fall/Winter 2014 campaign, providing opportunities for luxury brands to explore new and extravagant designs for motorcycle gear.
2. Eccentric Biker Couture - The eccentric and fashion-forward take on traditional biker couture in the Versace Fall/Winter 2014 campaign opens up opportunities for designers to experiment with unconventional styles and materials for motorcycle apparel.
3. Bold Biker Accessories - The bold and standout accessories, such as lock-inspired jewelry, showcased in the Versace Fall/Winter 2014 campaign present opportunities for accessory designers to create unique and eye-catching pieces for the motorcycle industry.
Industry Implications
1. Luxury Fashion - The Versace Fall/Winter 2014 campaign's opulent biker fashion presents disruptive innovation opportunities for luxury fashion brands to redefine motorcycle apparel with high-end designs and materials.
2. Motorcycle Apparel - The eccentric biker couture featured in the Versace Fall/Winter 2014 campaign creates room for innovation within the motorcycle apparel industry, where designers can explore unconventional styles and materials to cater to diverse fashion preferences.
3. Accessory Design - The bold and standout accessories showcased in the Versace Fall/Winter 2014 campaign provide a platform for accessory designers to create unique and fashion-forward pieces specifically tailored for the motorcycle industry.
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