The 'Goby' is Being Marketed as a Premium Toothbrush
Mishal Omar — October 10, 2016 — Tech
References: goby.co
The 'Goby' electric toothbrush was designed to be highly functional, simple and as hygienic as possible.
The toothbrush features a minimalist design that combines with its functionality to create a premium hygiene-specific device. The rotating brush heads have two different speeds and every 30 seconds, the toothbrush prompts the user to switch to a different section of the mouth so that they can brush their teeth for the recommended two minutes in total. The small stand the toothbrush comes in has a removable tray that can easily be cleaned, while also holding the Goby's charger in place. The toothbrush only needs to be charged twice every month.
The Goby's functionality, coupled with its affordability and it youthful branding make it the ideal toothbrush for younger demographics.
The toothbrush features a minimalist design that combines with its functionality to create a premium hygiene-specific device. The rotating brush heads have two different speeds and every 30 seconds, the toothbrush prompts the user to switch to a different section of the mouth so that they can brush their teeth for the recommended two minutes in total. The small stand the toothbrush comes in has a removable tray that can easily be cleaned, while also holding the Goby's charger in place. The toothbrush only needs to be charged twice every month.
The Goby's functionality, coupled with its affordability and it youthful branding make it the ideal toothbrush for younger demographics.
Trend Themes
1. Functional Design - The Goby toothbrush showcases the trend of functional design by incorporating minimalist aesthetics and hygiene-specific features.
2. Smart Oral Care - The Goby toothbrush represents the trend of smart oral care with its rotating brush heads, timed prompts, and long-lasting battery.
3. Youth-targeted Hygiene - The Goby toothbrush taps into the trend of youth-targeted hygiene products by offering affordability, stylish branding, and easy maintenance.
Industry Implications
1. Consumer Electronics - The Goby toothbrush introduces disruptive innovation opportunities in the consumer electronics industry by combining functionality, aesthetics, and convenience in oral care devices.
2. Personal Care - The Goby toothbrush opens up possibilities for disruptive innovation in the personal care industry, catering to the demand for smart and hygienic oral care products.
3. Marketing and Advertising - The Goby toothbrush presents opportunities for disruptive innovation in marketing and advertising, targeting younger demographics with appealing branding and messaging.
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