Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Seed Infusion

Watermelon seeds are touted as the next "superfood" ingredient

Implications - Watermelons seeds' nutritious contents are increasingly being leveraged by brands in both food and cosmetic industries. The healthy and memorable nature of this ingredient has allowed brands to position it as an up and coming "superfood," revealing the power of such labeling in pulling health-conscious consumers in.
Workshop Question - How could your brand re-position one of its products/services in a way that strongly resonates with consumers' established purchase habits?
Trend Themes
1. Rise of Superfood Labeling - Brands leverage nutritious ingredients like watermelon seeds to position them as up-and-coming superfoods, appealing to health-conscious consumers.
2. Inventive Uses of Watermelon Seeds - Entrepreneurs are exploring the infusion of watermelon seeds in different products ranging from seed butter, protein bars, serums to natural body oils.
3. Emergence of Whole Food Powders - Companies like DOPE Naturally create organic, sprouted, and raw whole food powders to deliver ingestible beauty and wellness to consumers.
Industry Implications
1. Food and Beverage - Entrepreneurs can explore the infusion of watermelon seeds in various snacks, butter, and beverages to create healthy and nutritious products.
2. Skincare and Beauty - Beauty brands can explore the use of watermelon seeds in their beauty products like serums, natural body oils and other skincare items, touting them as natural and anti-aging.
3. Supplement - With the rise of whole food powders, supplement brands can increase product offerings by leveraging the benefits of watermelon seeds as a source of amino acids.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
83,537 Total Clicks
Date Range:
Jul 16 — Mar 18
Trending:
Average

Featured Examples

Watermelon Seed Oils
Watermelon Seed Oils
True Botanicals' Natural Body Oil is a Luxurious Treatment for Dry Skin
Ingredients like jojoba, neroli and essential oils are often found in a range of natural body oils, but True Botanicals’ Deep Hydrating Body Oil features one particularly standout ingredient—... MORE
Solid Watermelon Serums
Solid Watermelon Serums
Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
Milk Makeup has introduced a number of innovative solid skincare products, including everything from cooling, hydrating skincare sticks to solid toners—and now it has launched a brightening solid... MORE
Watermelon Seed Bars
Watermelon Seed Bars
Go Raw's Nutrition Bars are Packed with Watermelon Seed Protein
Snack bars often get their power from a variety of nut and seed proteins, but Go Raw’s newest collection of ‘Grow Protein Bars’ feature a particularly unique ingredient. The... MORE
Watermelon Protein Powders
Watermelon Protein Powders
DOPE Naturally's 'MELONAID' is Powered by Watermelon Seeds
DOPE Naturally is introducing a new wave of health and beauty supplements by producing whole food powders that are organic, sprouted and raw. As it describes: “We deliver what creams and... MORE
Watermelon Seed Butter
Watermelon Seed Butter
This Sakara Product is an Alternative to Common Nut and Seed Spreads
Nut and seed butter products have become extremely popular in the last few years, catering to a wide range of conscious consumers who desire on-the-go snacks that are rich in protein, flavor and... MORE
Sprouted Watermelon Seeds
Sprouted Watermelon Seeds
Go Raw's Sprouted Watermelon Seeds are a Rich Source of Protein and Zinc
Pumpkin and sunflower seeds are some of the most familiar to consumers on the market, but Go Raw is introducing even more variety with its Sprouted Watermelon Seeds. Watermelon seeds are most... MORE

Related Examples

Versatile Glittery Face Glosses
Versatile Glittery Face Glosses
Milk Makeup's Face Gloss Now Comes in Two Fresh Iterations
Multi-Use Glitter Sticks
Multi-Use Glitter Sticks
Milk Makeup's Glitter Sticks Have Been Released in Two New Colors
play_circle_filledCooling Watermelon Moisturizers
Cooling Watermelon Moisturizers
The 'Watermelon Glow Pink Juice Moisturizer' Soothes and Hydrates
Luminous Priming Blur Sticks
Luminous Priming Blur Sticks
Milk Makeup Has Just Released a Luminous Blur Stick
Millennial Beauty Sets
Millennial Beauty Sets
Birchbox's Beauty Product Box is Branded as a "Millennial Time Capsule"
Seasonally Flavored Supplements
Seasonally Flavored Supplements
These Amazing Grass Green SuperFood Blends Taste Like the Holidays
All-in-One Digestive Supplements
All-in-One Digestive Supplements
EBOOST's CULTURE is Packed with Probiotics and Enzymes
Digestive Defense Supplements
Digestive Defense Supplements
Blackmores' Probiotics+ Eczema Relief is a Dual-Purpose Supplement
Calming Skincare Supplements
Calming Skincare Supplements
Ethical Nutrients' Eczema Shield Soothes Inflamed, Irritated Skin
Beautifying Probiotic Capsules
Beautifying Probiotic Capsules
HUM Nutrition's 'Gut Instinct' Supports One's Skin and Health
Probiotic Pet Supplements
Probiotic Pet Supplements
Isle of Dogs' 'Daily Fix' is a Nutritional Probiotic Supplement
Bone-Based Collagen Powders
Bone-Based Collagen Powders
Ancient Nutrition's Bone Broth Collagen Supports Healthy Skin
Beard-Specific Supplements
Beard-Specific Supplements
'Instabeard' is a Beard and Hair Growth Formula for Men
Anti-Inflammatory Tinctures
Anti-Inflammatory Tinctures
Naturopathica's Muscle & Joint Tincture Can Be Added to Drinks
Makeup Brand Music Videos
Makeup Brand Music Videos
This Milk Makeup Music Video Introduces the Brand's Theme Song
Blurring Millennial Makeup
Blurring Millennial Makeup
Milk Makeup's 'Blur Liquid Matte Foundation' Softens the Look of Pores
Holographic Highlighting Powders
Holographic Highlighting Powders
Milk Makeup's New Highlighter Offers a Multi-Dimensional Look
play_circle_filledAntioxidant Watermelon Masks
Antioxidant Watermelon Masks
Glow Recipe's Overnight Face Mask Has a 5,000-Person Waitlist
Kid-Friendly Aromatherapy
Kid-Friendly Aromatherapy
The Eden's Garden Soothe & Smooth Oil Blend is Designed for Children
Plant-Based Makeup Palettes
Plant-Based Makeup Palettes
The Body Shop is Launching an Eight-Shade Vegan Eyeshadow Palette
Chromatic Chewing Gum Packaging
Chromatic Chewing Gum Packaging
Cheque Gum's Rebranding Features Bold Text and Highlighter Hues
Hybrid Melon Vegetables
Hybrid Melon Vegetables
The Cucamelons Offer a Miniature Melon With the Flesh of a Cucumber
Beginner Aromatherapy Diffusers
Beginner Aromatherapy Diffusers
The 'Everyone' Ultrasonic Provides an Intro To Essential Oil Use
Gummy Candy Cookies
Gummy Candy Cookies
Nabisco is Releasing a Limited-Edition Swedish Fish Oreo Cookie
Multipurpose Balm Sticks
Multipurpose Balm Sticks
FATCO’s 'Fat Stick' Can Works as a Lip Balm, Cuticle Repair and Lotion
Fruity Felt Planters
Fruity Felt Planters
This Watermelon Flower Pot is a Quirky Example of Handmade Decor
Calming Moisture Mists
Calming Moisture Mists
Rocky Mountain Soap Co's Hydrating Toner Uses Frankincense to Calm the Body
Kid-Friendly Sparkling Water
Kid-Friendly Sparkling Water
This Sparkling Drink is Branded as 'Tickle Water' for Kids
Fruity Tanning Oils
Fruity Tanning Oils
The Bali Body Oil Contains Extract of Watermelon For Added Hydration
Pregnancy-Safe Skincare
Pregnancy-Safe Skincare
The Facto unMyrrhaculous Face Cream is Made With Paleo Ingredients
Organic Baby Body Lotions
Organic Baby Body Lotions
Sophie La Girafe's Lotions Use Non-Irritating and Natural Ingredients
Omega-Rich Peanut Spreads
Omega-Rich Peanut Spreads
This SmartFruit Product Combines Peanut Butter and Omega from Flax
Youthful Beauty Chocolates
Youthful Beauty Chocolates
Supermood's Chocolate for Beauty is Enhanced with Glutathione
Macadamia Nut Butters
Macadamia Nut Butters
These New Spreads Offer a Fresh Take on Traditional Nut Butters
Fruity Matcha Beverages
Fruity Matcha Beverages
'MetaMatcha' Offers a Flavorful and Potent Way to Drink Matcha
Natural Watermelon Lemonades
Natural Watermelon Lemonades
This Summery Drink by The Farmer's Cow is Naturally Sweetened
Watermelon Seed Snacks
Watermelon Seed Snacks
Mello's Makes Watermelon Seeds That are Lightly Roasted and Seasoned
Melon Juice Beverages
Melon Juice Beverages
Mello Bottles Juice from Honeydew, Watermelon and Cantaloupe
Seasonal Pizzeria Menus
Seasonal Pizzeria Menus
California Pizza Kitchen's Summer Menu Features a Strawberry Theme
Punny Summer Donut Menus
Punny Summer Donut Menus
The New 'Ring Ring Summer' Donuts are Inspired by Round Fruits
Salted Watermelon Sodas
Salted Watermelon Sodas
This Flavorful New Fanta Drink is Formulated to Protect Against Heatstroke
Antioxidant-Rich Watermelon Waters
Antioxidant-Rich Watermelon Waters
The 'What a Melon' Line Provides a Healthy Alternative to Juice
Creamy Tea Condiments
Creamy Tea Condiments
This Japanese Sado-Themed Toast Spread Combines Matcha Green Tea and Cream
Portable Peanut Butter Packets
Portable Peanut Butter Packets
The Little Buddy's Packets Make It Easy to Take Nut Butter to Go
Probiotic Nut Butters
Probiotic Nut Butters
These Healthy Nut Butters are Enriched with Probiotics and Flax
Candy-Flavored Nut Butters
Candy-Flavored Nut Butters
The New Cadbury Creme Egg Nut Butter is a Delicious Easter Treat
Chunky Chocolate Bar Spreads
Chunky Chocolate Bar Spreads
The New Twix Spread Features Crunchy Biscuit Pieces
Disney Peanut Butter Concepts
Disney Peanut Butter Concepts
This Peter Pan Peanut Butter Rebrand Concept is Disney-Inspired
Peanut Butter Juice Blends
Peanut Butter Juice Blends
Jus by Julie's Beverages Get Inventive with Peanut Butter and Drinks