At-home medical testing is becoming increasingly possible with advanced tech
Implications - Innovations in tech have resulted in streamlined processes for medical testing, so much so that consumers are able to conduct various tests with accuracy in the comfort of their own homes. These products reveal an increased focus on accessibility in the medical industry, catering to consumers who face barriers (whether financial, physical, or mental) when it comes to accessing quality health care.
Workshop Question - Consider the types of barriers your potential customers may face in their purchase journey. How could your organization remove some of those barriers?
Trend Themes
1. At-home Medical Testing - The rise of accessible medical testing technology aimed at making the process more consumer-friendly
2. Telemedicine - Companies providing medical services remotely through the internet or phone, making it more accessible from any location
3. Personalized Healthcare - Customized medicine as a result of advancements in technology to cater to individual needs
Industry Implications
1. Healthcare - Advanced diagnostic and screening tools including telemedicine and personalized healthcare
2. Consumer Retail - Accessibility and convenience of at-home medical testing technology in consumer-friendly packaging
3. Biotech - Developing personalized healthcare for consumers and patients, integrating it with at-home medical testing technology
