Target Brightroom Offers Affordable Solutions for Tidying Up
Michael Hemsworth — January 7, 2022 — Art & Design
References: target & drugstorenews
Target Brightroom has been unveiled by the retailer as its new collection of organization solutions that will provide shoppers with the ability to tidy up their space and get things in order without breaking the bank. The collection includes dedicated pieces for organizing virtually every area of the home including the kitchen, living room, bedroom and bathroom. The best part about the products is their style-conscious design that enables them to be easily incorporated into any kind of space, regardless of its aesthetic design.
Senior Vice President of Merchandising, Home Samara Tuchband spoke on the new Target Brightroom line saying, "We know the new year brings opportunities for new beginnings, including an eagerness to organize our homes for the year ahead. To help our guests do just that, we’re excited to introduce Brightroom, Target’s first dedicated storage and home organization owned brand. Brightroom is all about helping guests easily organize their homes with hundreds of well-designed and functional pieces — all at an incredible value.”
Senior Vice President of Merchandising, Home Samara Tuchband spoke on the new Target Brightroom line saying, "We know the new year brings opportunities for new beginnings, including an eagerness to organize our homes for the year ahead. To help our guests do just that, we’re excited to introduce Brightroom, Target’s first dedicated storage and home organization owned brand. Brightroom is all about helping guests easily organize their homes with hundreds of well-designed and functional pieces — all at an incredible value.”
Trend Themes
1. Affordable Home Organization - Opportunity for companies to innovate, create and market affordable home organization products
2. Stylish Home Organization Solutions - Opportunity for companies to innovate and tap into a market for stylish home organization solutions.
3. Dedicated Home Organization Brands - Opportunity for companies to innovate and create dedicated home organization brands like Target's Brightroom.
Industry Implications
1. Home Goods Retailers - Opportunity for home goods retailers to expand their product lines to include affordable and stylish home organization solutions.
2. Furniture Manufacturers - Opportunity for furniture manufacturers to innovate and create furniture pieces that double as storage solutions.
3. E-commerce Retailers - Opportunity for e-commerce retailers to tap into the growing market for affordable and stylish home organization solutions.
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