Smirnoff Seltzer is the Official Drink of the 'The Bachelor'
Grace Mahas — January 23, 2020 — Marketing
References: prnewswire & marketingdive
Vodka brand Smirnoff Recently partnered with the iconic reality television show 'The Bachelor' to be the official hard seltzer of the love-finding franchise. To kick-off the new partnership, Mike Jonson (a beloved contested from 'The Bachelorette') attended a watch party in Brooklyn for the latest Bachelor episode carrying a bouquet of roses and Smirnoff Seltzer Rosé. In conjunction with this launch event, Smirnoff is also debuted a new "Will You Accept This Rosé?" hard seltzer campaign that encourages fans of the show to enjoy the alcoholic beverage during the suspenseful moments of the show.
"The Bachelor franchise has one of the most loyal and avid fanbases around today, and they're constantly looking for lower calorie options to enjoy while indulging in the show's weekly entertainment," said Krista Kiisk, Brand Director, Smirnoff. "The 'Will You Accept This Rosé' campaign was a natural way for Smirnoff to authentically tie into that culture and provides an extremely relevant platform for us to reach fans at various different touchpoints from digital and social to events and in-store activations."
Image Credit: Smirnoff
"The Bachelor franchise has one of the most loyal and avid fanbases around today, and they're constantly looking for lower calorie options to enjoy while indulging in the show's weekly entertainment," said Krista Kiisk, Brand Director, Smirnoff. "The 'Will You Accept This Rosé' campaign was a natural way for Smirnoff to authentically tie into that culture and provides an extremely relevant platform for us to reach fans at various different touchpoints from digital and social to events and in-store activations."
Image Credit: Smirnoff
Trend Themes
1. Branded Entertainment Partnerships - Opportunity for brands to partner with popular reality shows and leverage their fan bases for increased exposure and engagement.
2. Creative Beverage Campaigns - Innovative campaigns that connect with target audiences through unique and themed drink experiences, enhancing brand affinity and consumer loyalty.
3. Digital and Social Media Integration - Leveraging digital and social media platforms to engage with fans and create a buzz around the partnership, reaching a wider audience and driving brand awareness.
Industry Implications
1. Alcoholic Beverages - Alcohol brands have a disruptive opportunity to collaborate with entertainment platforms to create customized beverages and campaigns that align with popular shows, connecting with a loyal fan base.
2. Entertainment - Reality shows and entertainment franchises can leverage brand partnerships to enhance their viewers' experience while generating revenue and expanding their fan base.
3. Marketing and Advertising - Brands can tap into the world of reality television to explore unique advertising opportunities, integrating their products seamlessly with popular shows and engaging with a captivated audience.
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