The Persol x Casa de Papel Glasses Collection is Money Heist-Approved
Michael Hemsworth — April 7, 2020 — Fashion
References: persol & hiconsumption
The Persol x Casa de Papel Glasses Collection has been unveiled by the eyewear brand as a new range of accessories for fans of the namesake show to pick up.
The collection consists of two models including the El Professor Original glasses and the El Professor Sergio sunglasses, which are each limited to just 350 examples each. The eyewear is handmade in Italy, and both come in either tortoise or black options along with 24K gold-plated lenses to boot.
The Persol x Casa de Papel Glasses Collection starts at $317 and builds on the popularity of the Spanish television show (Money Heist) to offer avid fans with a way to incorporate a touch of the program's distinct style into their lifestyle.
The collection consists of two models including the El Professor Original glasses and the El Professor Sergio sunglasses, which are each limited to just 350 examples each. The eyewear is handmade in Italy, and both come in either tortoise or black options along with 24K gold-plated lenses to boot.
The Persol x Casa de Papel Glasses Collection starts at $317 and builds on the popularity of the Spanish television show (Money Heist) to offer avid fans with a way to incorporate a touch of the program's distinct style into their lifestyle.
Trend Themes
1. TV Show-inspired Eyewear - Eyewear brands can capitalize on popular TV shows by creating limited edition collections that allow fans to incorporate the show's style into their everyday life.
2. Limited Edition Accessories - Creating limited edition accessories can create buzz and exclusivity around a brand, appealing to fans and collectors.
3. Incorporating Distinct Style - Brands can provide consumers with a way to incorporate a TV show's distinct style into their lifestyle through specially designed products like eyewear.
Industry Implications
1. Eyewear - Eyewear brands can tap into the popularity of TV shows by creating show-inspired collections, driving sales and brand loyalty.
2. Fashion - The fashion industry can collaborate with TV shows to create limited edition accessories that appeal to fans and create a new revenue stream.
3. Entertainment - TV shows can partner with brands to create exclusive merchandise that gives fans an opportunity to connect with the show beyond watching.
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