The rag & bone Fall 2014 Campaign Stars Actress Winona Ryder
Meghan Young — July 3, 2014 — Fashion
References: rag-bone & fashiongonerogue
The rag & bone Fall 2014 ad campaign stars the incomparable, and often controversial, American actress Wynona Ryder. Sporting an androgynous look, she strikes a cool pose white a pinstripe blazer from the brand's upcoming collection. Captured completely in black and white, it is as though the brunette beauty has never aged.
Shot on location at Coney Island by photographer Glen Luchford, the rag & bone Fall 2014 ad campaign has an underground feel to it. About the celebrity, Marcus Wainwright, Managing Partner of rag & bone, says, "To us, Winona Ryder is a bona fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star. For her, it’s all about the craft. She also has this beautiful timeless quality."
Shot on location at Coney Island by photographer Glen Luchford, the rag & bone Fall 2014 ad campaign has an underground feel to it. About the celebrity, Marcus Wainwright, Managing Partner of rag & bone, says, "To us, Winona Ryder is a bona fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star. For her, it’s all about the craft. She also has this beautiful timeless quality."
Trend Themes
1. Androgynous Fashion - The use of androgynous fashion in advertising campaigns allows brands to challenge traditional gender norms and cater to a broader audience.
2. Black and White Photography - The use of black and white photography in fashion campaigns creates a stylish and timeless aesthetic that can enhance the brand's image.
3. Celebrity Endorsements - Using celebrities in fashion ads can help brands attract attention and create a sense of desirability for their products.
Industry Implications
1. Fashion - Fashion brands can incorporate androgynous fashion trends into their advertising campaigns to stand out and appeal to a diverse range of customers.
2. Photography - Photographers can explore the use of black and white photography in fashion campaigns to create visually striking and memorable images.
3. Marketing - Marketing agencies can leverage the power of celebrity endorsements to help fashion brands increase brand awareness and drive sales.
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