The Co-Founders of Evermore Pet Food Go On a Promotional Dog Food Diet
Michael Hines — March 25, 2011 — Lifestyle
References: evermorepetfood & odditycentral
Alison Weiner and Hanna Mandelbaum have embarked on a month-long dog food diet in an attempt to promote Evermore Pet Food. Weiner and Mandelbaum are co-owners of the independent pet food company that seeks to provide dogs with healthy human-quality food.
The ladies on the dog food diet consume at least one can of dog food a day and spend the rest of their meals eating food commonly found in dog food like kale, dandelion greens and yams. The ladies are nearly finished with their dog food diet which ends at the end of this month. The ladies of Evermore say their dog food doesn't taste that bad, so it looks like I'll have to order me a can and see for myself.
The ladies on the dog food diet consume at least one can of dog food a day and spend the rest of their meals eating food commonly found in dog food like kale, dandelion greens and yams. The ladies are nearly finished with their dog food diet which ends at the end of this month. The ladies of Evermore say their dog food doesn't taste that bad, so it looks like I'll have to order me a can and see for myself.
Trend Themes
1. Human-grade Pet Food - There is a trend towards human-grade pet food that aims to provide pets with healthier and more natural ingredients.
2. Personalized Pet Meal Plans - There is a trend towards personalized pet meal plans which take into account the unique needs of each individual pet.
3. Alternative Pet Foods - There is a trend towards alternative pet foods such as insect-based or plant-based options that are more sustainable and environmentally friendly.
Industry Implications
1. Pet Food - Opportunities for disruptive innovation exist in the pet food industry by offering healthier, personalized, and alternative options to traditional pet food products.
2. E-commerce - E-commerce companies can disrupt the pet food industry by offering personalized and subscription-based services for pet food delivery and meal plans.
3. Health and Wellness - Health and wellness companies can disrupt the pet food industry by offering pet owners access to information and resources to make informed decisions about their pets' nutrition and overall well-being.
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