Iam's Pet Food Marketing
Going Like Sixty — December 1, 2007 — Marketing
References: neatorama
This is a very clever ad campaign for Iam's Dog Food! The vinyl stickers are placed on the back window of car so when it rains, it looks like a dog's tail wagging. Even when not in motion, the ad is very eye-catching.
No big surprise that the clever campaign comes from ad agency, Saatchi & Saatchi, Paris. Saatchi & Saatchi is an agency that has won tons of world wide awards for effective advertising and marketing.
No big surprise that the clever campaign comes from ad agency, Saatchi & Saatchi, Paris. Saatchi & Saatchi is an agency that has won tons of world wide awards for effective advertising and marketing.
Trend Themes
1. Interactive Advertising - The use of creative, interactive methods of advertisement like the Wagging Tail Ad to engage consumers and drive revenue.
2. Innovative Outdoor Advertising - New and creative ways to leverage outdoor advertising for maximum impact and engagement, like the use of vinyl stickers on car windows.
3. Multi-sensory Branding - Developing brand experiences that engage multiple senses, like the Wagging Tail Ad that incorporates movement and sight.
Industry Implications
1. Pet Food Industry - Innovative marketing strategies like the Wagging Tail Ad can help pet food brands stand out in a crowded market and attract new customers.
2. Advertising Industry - Agencies can differentiate themselves by offering creative, innovative solutions like the Wagging Tail Ad to clients.
3. Automotive Industry - The use of vinyl stickers on car windows for innovative advertising campaigns like the Wagging Tail Ad presents opportunities for new revenue streams and partnerships.
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