NutriPro Dog Food Says Fat Dogs Won't Get Any
Tiana Reid — May 4, 2010 — Marketing
References: nutripro.cl & adland
The Chilean advertising agency Prolam Y&R has developed a series of poster ads for the NutriPro dog food.
The posters for the NutriPro dog food include the tagline, "Life's hard when you're a fat dog," and shows an overweight and sullen pooch watching his fellow canines get it on.
The idea runs along the same line as those used in human diet food advertisements, offering you (and now your pooch) a more fulfilled and less bulky lifestyle. If your dog is fat, he won't be gettin' any!
The posters for the NutriPro dog food include the tagline, "Life's hard when you're a fat dog," and shows an overweight and sullen pooch watching his fellow canines get it on.
The idea runs along the same line as those used in human diet food advertisements, offering you (and now your pooch) a more fulfilled and less bulky lifestyle. If your dog is fat, he won't be gettin' any!
Trend Themes
1. Body-positive Pet Food - Creating pet food advertising campaigns that promote healthy body image for animals and encourage a more positive perception of overweight pets.
2. Humor in Pet Food Ads - Using humor and playful messaging in pet food advertisements to engage with consumers and differentiate from competitors.
3. Humanization of Pet Products - Developing pet food ads that parallel human diet food advertisements to tap into the trend of humanizing pets and treating them as family members.
Industry Implications
1. Pet Food - Opportunity for pet food companies to leverage provocative and humorous advertising campaigns to stand out in the market and appeal to pet owners.
2. Advertising - The pet food industry presents a disruptive innovation opportunity for advertising agencies to create unique and engaging campaigns targeting pet owners.
3. Animal Welfare - Utilizing body-positive messaging in pet food advertising campaigns to promote the importance of healthy weight management for pets and improve their overall well-being.
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