Auraïha Offers Consumers 100% Clean and Transparent Skincare
Elena Rahman — August 17, 2021 — Eco
References: auraiha
Auraiha is a clean skincare brand boasting transparent labeling to let consumers know exactly what they are applying to their skin. Over the last few years, there has been a collective shift towards a clean, eco-conscious, and sustainable lifestyle throughout Western society. Auraiha follows this shift by following the principles of sustainability and clean ingredients in all its products.
The conscious brand uses non-toxic ingredients to formulate its products. To further commit to its eco endeavors, Auraiha partnered with Environmental Working Group (EWG) to verify its products as quality-made. Packaged in sustainable and eco-friendly material, Auraiha some featured products include the Glass Face Brightening Serum and the Naturally Luminous Mist and Set Spray. The two products are also available as a bundle purchase.
Image Credit: Auraiha
The conscious brand uses non-toxic ingredients to formulate its products. To further commit to its eco endeavors, Auraiha partnered with Environmental Working Group (EWG) to verify its products as quality-made. Packaged in sustainable and eco-friendly material, Auraiha some featured products include the Glass Face Brightening Serum and the Naturally Luminous Mist and Set Spray. The two products are also available as a bundle purchase.
Image Credit: Auraiha
Trend Themes
1. Clean Skincare - Opportunity for skincare brands to prioritize transparency and non-toxic ingredients in their formulations
2. Eco-friendly Packaging - Opportunity for brands to reduce their environmental impact through sustainable packaging options
3. Eco-verification Partnerships - Opportunity for brands to partner with organizations like Environmental Working Group to verify their commitment to sustainability and transparency
Industry Implications
1. Skincare - Skincare brands should prioritize non-toxic ingredients and sustainable packaging options to appeal to eco-conscious consumers
2. Consumer Goods - Opportunity for consumer goods companies to adopt sustainable packaging materials to reduce their environmental impact and meet consumer demand for eco-friendly options
3. Environmental Organizations - Opportunity for environmental organizations to partner with companies to verify their commitment to sustainability and help consumers make informed purchasing decisions
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