Selena Gomez and From Our Place Launch a New Collection
Kanesa D — May 17, 2022 — Pop Culture
References: fromourplace & hypebeast
Selena Gomez is lending her aesthetics to the world of cookware with a new collaboration with Our Place. The partnership between the celebrity and the leading cookware brand brings a fresh, sleek touch to Our Place’s ‘Everyday Essentials’ line, complete with two new colors inspired by Selena herself. Selena Gomez has previously made a name for herself in the cooking industry by releasing a new HBO series ‘Selena + Chef.'
Available now, the Selena x Our Place collection features the ‘Always Pan,’ ‘Perfect Pot,’ ‘Knife Trio,’ ‘Drinking Glasses,’ ‘Main,’ and ‘Side Plates.’ Buyers can choose from two colors: Rosa, a bright berry pink, and Azul, a deep cool blue.
Our Place is also donating 10% of proceeds from the collaboration to Selena Gomez’s nonprofit organization, the Rare Impact Fund, which helps provide young people access to mental health services.
Image Credit: Our Place
Available now, the Selena x Our Place collection features the ‘Always Pan,’ ‘Perfect Pot,’ ‘Knife Trio,’ ‘Drinking Glasses,’ ‘Main,’ and ‘Side Plates.’ Buyers can choose from two colors: Rosa, a bright berry pink, and Azul, a deep cool blue.
Our Place is also donating 10% of proceeds from the collaboration to Selena Gomez’s nonprofit organization, the Rare Impact Fund, which helps provide young people access to mental health services.
Image Credit: Our Place
Trend Themes
1. Celebrity Collaborations - Cookware brands can collaborate with celebrities to create unique and trendy products that appeal to a wider audience.
2. Charitable Partnerships - Cookware brands can partner with charities or non-profit organizations to donate a portion of proceeds from a product line, boosting sales while also giving back to the community.
3. Personalized Products - Cookware brands can create product lines that allow customers to customize their products with different colors, patterns, and designs, providing a more personalized experience.
Industry Implications
1. Cookware Industry - There is potential for the cookware industry to collaborate with celebrities and charities to create unique and personalized products that appeal to a wider audience.
2. Non-profit Industry - Non-profit organizations can partner with cookware brands to create charitable product lines that not only raise awareness but also provide funding to continue supporting their cause.
3. Entertainment Industry - The entertainment industry can expand into the cookware industry by creating their own product lines or partnering with existing brands to release products related to their shows or movies.
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