Online Retailer Cult Beauty a "Skindie" Concept
Grace Mahas — February 18, 2020 — Fashion
References: cultbeauty
Online Retailer Cult Beauty recently announced the launch of a webpage dedicated solely to independent skin care brands, otherwise known as "skindie." The platform will showcase brands like Decree, Odacite, Skin Design and Verso with a range of products to fit all skin types and tones and needs.
As noted by Bessie Hitcham, the Assistant Buyer at Cult Beauty, “Increased exposure to blue light, pollution and stress means that customers aren’t just looking for the historical anti-ageing sticker... We feel that the Skindie brands reflect our customer base, they’re diverse and resistant to categorization." She continues, "...The appetite for learning about new formulas, ingredients and even brand ethics are all considerations now.”
Image Credit: Cult Beauty
As noted by Bessie Hitcham, the Assistant Buyer at Cult Beauty, “Increased exposure to blue light, pollution and stress means that customers aren’t just looking for the historical anti-ageing sticker... We feel that the Skindie brands reflect our customer base, they’re diverse and resistant to categorization." She continues, "...The appetite for learning about new formulas, ingredients and even brand ethics are all considerations now.”
Image Credit: Cult Beauty
Trend Themes
1. Rise of Skindie Brands - The emergence of dedicated independent skincare platforms presents opportunities for disruptive innovation in the beauty industry, allowing consumers to discover unique and diverse brands that cater to their specific skin needs.
2. Demand for Personalized Skincare - The growing customer appetite for learning about new formulas, ingredients, and brand ethics paves the way for disruptive innovation in the skincare industry, encouraging the development of personalized skincare solutions tailored to individual skin types and concerns.
3. Focus on Skin Protection - The increased exposure to blue light, pollution, and stress highlights the need for disruptive innovation in the skincare industry, giving rise to products and brands that prioritize skin protection against environmental factors and offer effective solutions to combat their negative effects.
Industry Implications
1. Beauty and Skincare Retail - The rise of dedicated independent skincare platforms presents disruptive innovation opportunities for retailers in the beauty and skincare industry to create curated online platforms that showcase a diverse range of unique and independent skincare brands.
2. Personalized Skincare Technology - The demand for personalized skincare opens up disruptive innovation opportunities for technology companies in the beauty industry to develop advanced algorithms, AI-powered tools, and apps that can analyze individual skin concerns and recommend personalized skincare regimens.
3. Environmental Skincare Solutions - The focus on skin protection against environmental factors creates disruptive innovation opportunities for skincare brands to develop environmentally friendly products or incorporate innovative technologies that provide effective skin barrier protection and combat the negative effects of blue light, pollution, and stress.
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