Florence by Mills' Blue Light Collection Includes Plankton
Laura McQuarrie — December 18, 2021 — Fashion
References: florencebymills & cosmeticsbusiness
Millie Bobby Brown’s Florence by Mills recently introduced a Blue Light Collection that's designed to shield skin from the damages of blue light exposure. The Gen Z skincare brand's newest releases include a toner, moisturizer and a setting spray that contain plankton extract, which was chosen for its ability to defend against damage caused by artificial blue light.
While the Up In The Clouds Facial Moisturiser with Blue Light Protection helps to provide long-lasting comfort and lock in hydration with ingredients like seaweed, plum and papaya extract, the Episode 4: Soak It in Blue Light Protection Toner supports a healthy skin barrier. Also in the Blue Light Collection, the Zero Chill Makeup Setting Spray taps in the power of watermelon and apple extracts.
While the Up In The Clouds Facial Moisturiser with Blue Light Protection helps to provide long-lasting comfort and lock in hydration with ingredients like seaweed, plum and papaya extract, the Episode 4: Soak It in Blue Light Protection Toner supports a healthy skin barrier. Also in the Blue Light Collection, the Zero Chill Makeup Setting Spray taps in the power of watermelon and apple extracts.
Trend Themes
1. Blue Light Protection Skincare - Opportunity for skincare companies to innovate by incorporating ingredients that defend skin from the damages of blue light exposure.
2. Gen Z Skincare - Growing demand for skincare products among Gen Z consumers presents an opportunity for beauty companies to create effective and affordable skincare lines tailored to specific age groups.
3. Clean Beauty - Increasing consumer concerns over harmful ingredients in personal care products create opportunities for the beauty industry to develop more natural and eco-friendly skincare collections.
Industry Implications
1. Skincare - The skincare industry can capitalize on the popularity of blue light protection skincare by creating new product lines that showcase the effectiveness of ingredients that protect against blue light exposure.
2. Beauty - Opportunities exist for the beauty industry to innovate by developing affordable skincare collections aimed at meeting the specific needs of younger consumers.
3. Natural Personal Care - Clean beauty companies can capitalize on the growing trend toward natural and eco-friendly personal care products by developing skincare lines that use clean ingredients and promote sustainability.
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