United Way Joins Legion of Leaked 2009 Super Bowl Commercials
Marissa Brassfield — January 31, 2009 — Marketing
References: liveunited.org & youtube
The United Way has joined the ranks of leaked 2009 Super Bowl Commercials with this pre-game release of their anti-child obesity campaign.
The United Way 2009 Super Bowl commercials let viewers text the word 'Fit' to UNITED (864833) up to five times to automatically make a one-time donation of $5 per text, which will appear on subscribers' telephone bills.
This Sunday's Super Bowl is a perfect time to talk to kids about exercise. After all, they're watching football, one of the most grueling sports ever invented. Let's hope the United Way 2009 Super Bowl commercials succeed in their fundraising efforts.
The United Way 2009 Super Bowl commercials let viewers text the word 'Fit' to UNITED (864833) up to five times to automatically make a one-time donation of $5 per text, which will appear on subscribers' telephone bills.
This Sunday's Super Bowl is a perfect time to talk to kids about exercise. After all, they're watching football, one of the most grueling sports ever invented. Let's hope the United Way 2009 Super Bowl commercials succeed in their fundraising efforts.
Trend Themes
1. Anti-child Obesity Campaign - Opportunity for disruptive innovation in creating innovative and engaging campaigns and initiatives to combat child obesity.
2. Text-based Donations - Opportunity for disruptive innovation in developing new ways for organizations to raise funds through text-based donations.
3. Sports-inspired Fitness Initiatives - Opportunity for disruptive innovation in designing fitness programs and initiatives that take inspiration from popular sports like football.
Industry Implications
1. Non-profit Organizations - Opportunity for disruptive innovation in the non-profit sector to create innovative and effective campaigns to address social issues like child obesity.
2. Mobile Payment Solutions - Opportunity for disruptive innovation in the mobile payment industry to develop new and secure text-based donation platforms for fundraising.
3. Fitness and Wellness - Opportunity for disruptive innovation in the fitness industry to develop sports-inspired fitness programs and initiatives for children and adults.
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